Target: Wendy’s CEO, Emil Brolick
Goal: Support farm workers’ rights by paying an extra penny per pound of tomatoes
Mcdonald’s, Subway, Burger King, and Taco Bell have all signed onto the Fair Food Program, which increases Florida farm workers’ wages by paying an extra penny per pound of tomatoes and only buys from fields where human rights are respected. Wendy’s, the second-largest fast-food chain in the U.S., is refusing the initiative. Hundreds of farm workers are in New York demanding fair treatment at the company’s annual shareholder meeting, but Wendy’s CEO and spokespersons have made no official statement on whether it will join the Fair Food movement.
The Fair Food Program is an effort to increase wages, prevent child and forced labor, create educational resources, and establish a health and safety system for the farm workers enlisted in the movement. Farm workers in Florida currently suffer harsh and inhumane conditions. The system for workers more resembles indentured servitude than equitable labor. Thus far, a number of the top fast-food chains that have been targeted by the program have signed on to improve these conditions, but resistance from food giants like Wendy’s is a major impediment for progressive labor. The costs for Wendy’s would be minimal, and the gains tremendous for the farmers that provide their product. Call for Wendy’s to stop resisting progress and meet the demands of the Fair Food Program.
Dear Emil Brolick,
As American consumers we expect companies in our nation to guarantee fair treatment and livable wages to its employees and respective business partners. Wendy’s is not fulfilling this expectation. By refusing to sign on to the Fair Food Program created by the Coalition of Immokalee Workers, Wendy’s is sending a clear message: We do not care about people.
This letter is an open call for Wendy’s to stop participating in the oppression of farm workers. The level of greed necessary to perpetuate this exploitation is appalling. The costs to Wendy’s by signing onto the Fair Food Program would be minimal; therefore, the company has no legitimate excuse to abstain. Your competitors are falling in line; if you do not the media will have a field day turning your company into a monster. Do the right thing.
[Your Name Here]
Photo Credit: Denver Fair Food