Target: Mike Jeffries, Abercrombie and Fitch CEO
Goal: Condemn Mike Jeffries for stating that he doesn’t want plus-size people wearing A&F clothing.
In an interview with Salon.com, Abercrombie and Fitch CEO Mike Jeffries stated that the company “doesn’t stock XL or XXL sizes in women’s clothing because they don’t want overweight women wearing their brand.”
The statement is part of a longer interview in which Jeffries goes on to state that the top clothing brand markets itself only to the “cool” kids, specifically, young, attractive, sexy all-Americans with a lot of friends. Jeffries stated that the brand is proudly “exclusionary” and that it would be “boring” to cater to everyone. He added, “A lot of people don’t belong [in our clothes], and they can’t belong.” Business Insider wrote, “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.'” Abercrombie and Fitch also refuse to stock clothing in sizes larger than 10, unlike many of their top competitors.
Although the concept of beauty has finally begun to evolve to accept realistic bodies and has started to move past euro-centric beauty ideals, Jeffries still insists that his company’s marketing is based on natural selection. Abercrombie and Fitch openly and happily demean and belittle a large part of its clientele with such remarks. Fatphobic and fat-shaming comments should never be tolerated. Sign the petition below to condemn Abercrombie and Fitch CEO Mike Jeffries for his offensive remarks.
Dear Mike Jeffries,
In an interview with Salon.com you stated that you did not want “fat” or “not cool” people wearing clothing from Abercrombie and Fitch, as they were not attractive enough to wear garments by A&F. You stated that unattractive individuals simply do not “belong” in A&F clothes, and that such offensively exclusionary statements are simply a way to ensure that your brand does not become “boring.”
I am writing today to express my disgust and disappointment in you, your interview, and Abercrombie and Fitch, which refuses to align itself with body-positivity and realistic body standards by carrying sizes above women’s size 10. Your comments perpetuate fat-shaming behavior, and shamelessly add fuel to the fire of bullying and violence against fat people. You should be ashamed.
[Your Name Here]
Image Credit: isabelmarantsneakers2012 via Flickr.