Condemn Abercrombie and Fitch For Stating It Does Not Want Plus-Size People Wearing Its Clothes

Target: Mike Jeffries, Abercrombie and Fitch CEO

Goal: Condemn Mike Jeffries for stating that he doesn’t want plus-size people wearing A&F clothing.

In an interview with, Abercrombie and Fitch CEO Mike Jeffries stated that the company “doesn’t stock XL or XXL sizes in women’s clothing because they don’t want overweight women wearing their brand.”

The statement is part of a longer interview in which Jeffries goes on to state that the top clothing brand markets itself only to the “cool” kids, specifically, young, attractive, sexy all-Americans with a lot of friends. Jeffries stated that the brand is proudly “exclusionary” and that it would be “boring” to cater to everyone. He added, “A lot of people don’t belong [in our clothes], and they can’t belong.” Business Insider wrote, “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.'” Abercrombie and Fitch also refuse to stock clothing in sizes larger than 10, unlike many of their top competitors.

Although the concept of beauty has finally begun to evolve to accept realistic bodies and has started to move past euro-centric beauty ideals, Jeffries still insists that his company’s marketing is based on natural selection. Abercrombie and Fitch openly and happily demean and belittle a large part of its clientele with such remarks. Fatphobic and fat-shaming comments should never be tolerated. Sign the petition below to condemn Abercrombie and Fitch CEO Mike Jeffries for his offensive remarks.


Dear Mike Jeffries,

In an interview with you stated that you did not want “fat” or “not cool” people wearing clothing from Abercrombie and Fitch, as they were not attractive enough to wear garments by A&F. You stated that unattractive individuals simply do not “belong” in A&F clothes, and that such offensively exclusionary statements are simply a way to ensure that your brand does not become “boring.”

I am writing today to express my disgust and disappointment in you, your interview, and Abercrombie and Fitch, which refuses to align itself with body-positivity and realistic body standards by carrying sizes above women’s size 10. Your comments perpetuate fat-shaming behavior, and shamelessly add fuel to the fire of bullying and violence against fat people. You should be ashamed.


[Your Name Here]

Image Credit: isabelmarantsneakers2012 via Flickr.

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  1. And where’s the list to sign if I agree with the quotet above motivation for fat people to get control of and respect to their bodies? 😉

    • I have the same question.

      One third of humankind is overweighted. And you can’t tell me that the reason for that is that they are diseased. They are diseased because they are overweighted. And they are overweighted because they haven’t treated themselfs right.

      We have petitions about animals held in improper cages, humans treated in awful manners so we also should have a petition for people treating themselfs right.

      • Scott Von says:

        A problem is the fact that the food we have is laced with hormones that did not exist decades ago. Plus many of our cooking has bleed of pseudo hormones whose end we have little knowledge of. The fat or big people have always had problems finding their size. I am sure the professional basketball players do not think they would shop at general purpose stores after all how many size 24 shoes do they sell?

    • I usually sign most of the Force Change petition, but I must say i disagree with this one. I would like to see people taking charge of their bodies and their life and become healthy; perhaps not having XL and XXL sizes might encourage some people to improve their diets and exercise so they might fit into a size L. Overweight people (and I have been one of them, so I can say this!) tend to get used to their size and stick with it for years, instead of doing something about it. They just accept it… This isn’t good for them!

  2. Anyone who agrees with this guy or feel he has the right to make such discriminatory and disparaging remarks obviously lacks the intelligence and, moreover, the sensitivity to understand.

    Just because someone has the right to do something doesn’t make doing it “right”.

    • Scott Von says:

      It you equally value laden retort that is the error. he can be honest about the marketing and niche the company wishes to pursue. They are not for everybody but then neither is Gucci or lane Bryant. So unless you and those like you are going to give them grief for not serving the poor or the size 0-5 women (what happened to standard sizing?) Get real. Shop for clothes that fit!

  3. Scott Von says:

    A&E can market any way they want. They can do as they please. What is amusing is the statement came from 2006! It seems very strange for anyone to be upset over nothing. If you can’t fit into those clothes go somewhere else!

  4. Dr Sol Myers says:

    Aberdoofus & Fitch “Is a ass!”

  5. KatWrangler says:

    Never liked A&F, and now like them even less.
    Even though I fit, I do not shop there, and likely never will.

  6. Rees Gallacher says:

    For peter – as a plus size person who not only eats properly, but also grows her own food and gets loads of exercise, I think your comments are insensitive and ill informed – some people are just born bigger, sometimes circumstances (I piled on weight after a back injury and after major surgery – I have struggled my entire life to keep it down. And as for the CEO of Abercrombie and Fitch, many of the commentators are totally correct, his company is entitled to make clothes and market them to whoever they like, but I’ve had a look – 130 dollars for a pair of sawn off jeans? Where’s the originality, the design, the spark of creativity? The individuality? Only a daft teenager with too much money, no sense and not enough courage to develop their own style would fall for their marketing and “style”, and there are plenty of these. Hope the workers in their sweat shops get a share of the company’s profits…..

  7. People are overweight for various reasons. Foods are to processed today & healthy foods are more expensive. There are a lot of people who don’t have the finances. Overweight people can be & are attractive people. Cool people have awesome personalities & that goes for the skinny, in between & overweight. When is the judge mental going to stop? Why are people still racists, sexists & ignorant of how people look??

  8. I am a huge supporter of Force Change

  9. It is shameful that so many people who claim to be for social change and social justice would stand by A&F. It is shameful that some of you actually believe that this is about marketing. Take a look at A&F’s CEO. He is as ugly as ugly can be. You think he doesn’t wear his own clothes? The problem is not “ugly” – guess what, tons of fat people are ‘traditionally’ gorgeous – the problem is fatphobia.

    • Scott Von says:

      No the problem is a mob telling other people how to think. A&F has every right to have a niche clientele. They are not nor ever were Walmart. So it is the bigots who want the Nazi Political Correctness to apply to a everything. This not about fat this is about a retailer who has a marketing and niche that some want to destroy. If fat people are not in their niche tough. There are retailers who cater to fat people retailers who cater to petite,retailers who cater to the very wealthy, retailers who cater to tall and big so are you going to demand that they to fit your and the bigoted mob’s ideas of retailing?

      • Scott, I think what they’re trying to say is this. He associated skinny with being cool and good looking. Yea, if you wear A&F your one of the cool kids. If you don’t fit in xs-l your not cool (even saying xl is too fat). It’s not that “fat” people want to wear the clothes, it’s the statement he made. He didn’t ever have to say it wasn’t for fat people… Most people know the sizes are small there. You’ll probably disagree as most people do, but I find this the same as Tommy Hilfiger saying he didn’t make his clothes for black people… Made alot of ppl mad and was racist. And then FUBU was born.

        • Scott Von says:

          h\He sells and has clothes designed for his niche. Of course he would say that they are for the cool people. Has any designer said that their clothes are for the dull or stupid or ugly?
          People who are allowing political correctness to rule their emotions are in error. T.H. designs preppy styling; not ghetto, true but why does the truth about his target audience offend anyone? It seems that in these times people look to get mad and bully anyone brave enough to tell the truth. It is the “Emperor’s New Clothes” fable come to life.

  10. Scott Von says:

    P.S. the Tommy H quote never happened! It is another Urban legend.

  11. This is a disgrace, because I am a bigger girl, and I do have a few things from Abercrombie but now I dont even want to wear them… Why would you ever say something like that? We try so hard to fit in with our weight and this doesnt help one bit!

  12. I seriously thought that most of humanity would never dare side with this shameful act of PR promoting. I thought that most people would be sympathetic to girls who are larger. Granted, a lot of the U.S is obese and some of it is because we as a Americans do not eat right, and I always have advocated that people work out and eat right. But what if you do and the pounds don’t come off? And let’s be honest people, not many adults really buy A&F, it’s mostly young girls. And what are young girls supposed to think when they hear this? The skinny girls are going to bully the larger girls and the larger girls are going to feel miserable about the way they look. And honestly who’s bodies are perfect in Middle/ High School? I’ve seen skinny girls get over-weight, and over-weight girls become skinny. Seriously? Also, some of our greatest actresses are larger. For instance: Queen Latifa. This woman has been called gorgeous, and definitely has the attitude to prove it. Even Marilyn Monroe was said to be somewhere between a size 12 to a size 14. Granted, he has the right to sell to a niche group, but that doesn’t mean that out right saying over-weight women are ugly is right. What if you’re a mom who’s had three kids in three years? Are you expected to look perfect then? And by the way, quit mentioning industries that sell larger clothes. There are NOT many fashionable clothing lines that sell large sizes because of this very reason. And honsetly, do you know many people who know the names of xl clothing lines off the top of their head? That are “iconic” brands like A&F? No? I didn’t think so.

  13. Gen Lovyet Agustsson says:

    i knew people who are overweight and make it baggy!

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