Target: Urban Outfitters CEO, Richard A. Hayne
Goal: Condemn Urban Outfitters for selling a line of alcohol paraphernalia that resemble prescription pill bottles
The popular clothing store Urban Outfitters has offended the public once again. Urban Outfitters has created a line of drinking related products that resemble prescription bottles. These items have sparked controversy because politicians and other organizations believe that these products are promoting the combination of alcohol and drug abuse. Since Urban Outfitters targets a very young generation of teenagers and adults, its products can influence people’s decisions. The company must be reprimanded for making such insensitive items.
Urban Outfitters’ items in question now are its shot glasses, flasks, syringe shooters, and beer cans that all resemble prescription drug bottles. These items also have phrases on them that promote people to drink. For example, the prescription beer can reads “Take one can by mouth, repeat until intoxicated.” The flask item also has a label with a the fake drug name, “Boozemin.” These items ignore the fact that prescription drug abuse is on the rise. According to the Partnership of Drugstore.com, which has also released a statement against Urban Outfitters, medicine abuse has risen 33 percent within the past five years. Nearly one in four teenagers have experimented with prescription drugs.
The senior vice president of Government Affairs of the Partnership, Marcia Lee Taylor, stated, “tongue-in-cheek products that normalize and promote prescription drug abuse only serve to reinforce the misperception about the dangers associated with abusing medicine and put more teens at risk.”
Urban Outfitters has a history of creating controversial items, including several different offensive t-shirts. Now, Urban Outfitters needs to apologize for selling items that promote dangerous drug behavior.
Dear Richard A. Hayne,
Urban Outfitters’ latest line of drinking products is extremely insensitive and distasteful. Making shot glasses, beer cans, and flasks that resemble prescription bottles can unfortunately make people assume that prescription drug abuse is normal. Even though these products cannot directly force someone to abuse drugs, they sure have a huge impact on someone’s decision. Prescription drug abuse kills and harms a lot of people every single day, and your company is making this type of abuse appear to be okay and normal.
Urban Outfitters caters to a very young generation of consumers and it is also this young group of people who are arguably the most vulnerable to picking up deadly habits, like drug abuse. Furthermore, not only are these items insinuating that prescription drug abuse is okay, these items also encourage people to drink and abuse alcohol.
Urban Outfitters must reconsider these products and apologize for its insensitivity.
[Your Name Here]
Photo Credit: BrokenSphere via WikiCommons