Target: Professional basketball player and wildlife conservation advocate, Yao Ming
Goal: Commend Ming for his recently launched campaign to decrease the consumption of ivory and rhinoceros horn in China
Chinese basketball icon Yao Ming has recently launched a campaign, in association with various non-profit groups, to decrease the consumption and distribution of ivory and rhinoceros horn in China. The campaign will focus on educating China’s middle class, many of whom are not aware of the implications of the ivory and rhino horn trade.
Ming spent 12 days in Kenya and South Africa in 2012 filming a documentary that will air later this year. In the meantime, he has begun releasing footage in the form of public service announcements, which aim to educate the public on the violence caused by the ivory and rhino horn industry. China’s is the world’s largest market for ivory, but Ming and others are hoping that an increase in public knowledge will change that.
Ming’s work with charities like WildAid, Save the Elephants, and the African Wildlife Foundation for this campaign is immensely important. He is a very high-profile figure, and his support will surely grab the public’s attention. Ming has done more than just say a few slogans and sign some posters, however. He has dedicated time, resources, ideas, and money to the campaign, and is working wholeheartedly for a cause he believes in. Commend Yao Ming for working to bring about real change.
Dear Mr. Ming,
The ivory and rhino horn trade in China is a problem of global significance. It is a multi-faceted problem, one that involves both people and animals. This makes for a daunting challenge, but it is one that must be faced. The campaign recently launched with WildAid, Save the Elephants, and the African Wildlife Foundation will surely be a successful one. This campaign is admirable for its creativity and resourcefulness, and for its emphasis on an increase in the middle class’s awareness of the ivory and rhino horn industry.
Public awareness campaigns always benefit from the endorsement of a celebrity or public figure, but often those people are little more than a masthead or a signature on a poster. That being said, it is refreshing to see a public figure putting so much effort into a cause, as is the case here. The dedication and investment being shown in this campaign is very commendable, and inspiring. It will surely give this already well-formed cause even more leverage, and will steadily begin to change the world.
[Your Name Here]
Photo Credit: Keith Allison via Flickr