Provide Homeless Individuals the Skills They Need to Help Themselves

Target: Patrick Bradley, Whole Foods Southern Pacific Region President

Goal: Provide homeless individuals with the business, social, and life skills they need for true rehabilitation.

Providing an immediate and long-term solution to homelessness, an Arizona non-profit retailer is offering jobs and job training to homeless individuals. The company is called Just B – B Just, a bath and beauty retailer so successful in rehabilitating the homeless that it may become a national model. After a recent partnership with Whole Foods, Just B products are so far available in only one store. Urge Whole Foods regional president Patrick Bradley to offer these products in all of Arizona’s stores so that Just B – B Just can begin achieving its goal of becoming a nationwide rehabilitation program.

With the United States economy making slow and tenuous progress away from recession, homeless individuals stand little chance of acquiring the jobs they need to lift themselves out of poverty. And it’s not just a lack of qualifications keeping homeless people out of the competitive job market – it’s a lack of the business, social, and life skills required to function in the professional world. These skills are nearly impossible to acquire for those without a home, and the reason Just B – B Just has been so successful is that it provides them all.

Micheal Tapscott, special projects manager at the resource center that started the company, knows this well. Thanks to him, a significant amount of training at Just B is spent on teaching the life and social skills that job seekers need to interact appropriately in the workplace. Of the lack of these skills Tapscott said, “We believe that those are what keeps this disenfranchised population out of mainstream society. It keeps them out of all sorts of stuff.” Once homeless individuals attain these skills, they can rehabilitate surprisingly quickly.

The process is effective, but in order to grow, Just B – B Just needs to sell products. All proceeds go directly to the non-profit effort – the purchase of two bottles of lotion provides an hour of management training for all staff, and one bar of soap provides four days of public transportation for a homeless person. This is where Whole Foods could make a big difference. If offered in all of Arizona’s outlets, sales of Just B products could rapidly expand the company. Let Whole Foods know how important their partnership with Just B is. Sign this petition and Urge Patrick Bradley to help rehabilitate the homeless by offering Just B products in all Arizona Whole Foods outlets.


Dear Patrick Bradley,

The Lodestar Day Resource Center in Arizona has launched a non-profit company focused on providing jobs and job training to homeless individuals. A bath and beauty products retailer called Just B – B Just, its combination of business, social, and life skills training has proven extremely effective in rehabilitating homeless people. Just B – B Just recently approached a Whole Foods Market and was well received – its products are now available at a Whole Foods Market in Phoenix, Arizona.

In order to grow, Just B needs to sell more products.  It doesn’t take much to make a difference – the purchase of two bottles of lotion provides an hour of management training for all staff, and one bar of soap provides four days of public transportation for a homeless person. This is where you come in. As the Southern Pacific Regional President of Whole Foods, you could bring Just B products into all Arizona Whole Foods retail outlets.

If you are looking for proof that Just B – B Just is a good fit with Whole Foods, just ask Whole Foods marketing supervisor Theresa Sarna. “For us to bring Just B into the stores is a no-brainer. It just made sense. It’s a perfect partnership. It’s something our customers can purchase and get a great quality product while directly affecting their local community,” she said of the Just B partnership.

I have written this letter to encourage you to get Whole Foods more involved with this successful homeless rehabilitation project. Selling Just B products in Arizona stores would not only help homeless individuals lift themselves out of poverty, it would provide great PR for your organization. In the interest of both your company and the rehabilitation of the homeless, I urge you to stock Just B – B Just’s bath and beauty products in your Arizona retail locations.


[Your Name Here]

photo credit: Post Scriptum via Flickr

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