Target: Lori Greeley, CEO of Victoria’s Secret
Goal: Remove lingerie products targeting teens and pre-teens from Victoria’s Secret stores.
It’s no secret that Victoria’s Secret recently released a line of lingerie targing a younger audience—tween and teen girls. Victoria’s Secret is expanding its PINK line of lingerie and clothing, originally aimed to college students, to appeal to junior high and high school girls.
Young girls used to get their first training bra from Kmart or Target – plain, packaged underwear – but now girls are being taught sooner than ever that even undergarments should be sexy and attractive. Some parents are embracing the new trend. Mother Jenny Erikson has been getting a lot of media attention for buying her 9-year-old daughter panties from Victoria’s Secret, and for praising the new tween and teen-targeted lingerie line. However, many believe that girls should not be urged or expected to be sexy at such a young age, and should not be exposed to the products sold at Victoria’s Secret.
Victoria’s Secret is trying to appeal to younger girls in other ways. Justin Bieber performed at their most recent runway show, pairing a tween and teen pop star with very grown-up, sexy lingerie. The line between sexy and sexual is far too thin, and young girls are growing up far too fast without being targeted by companies like Victoria’s Secret. Petition Victoria’s Secret to stop age-inappropriate marketing campaigns that target tween and teen girls.
Dear Lori Greeley,
Tween and teen girls are bombarded with media that tells them to be sexy and grown-up as it is, without the additional exposure and pressure placed on them by your newest marketing campaigns targeting young girls. Let girls be girls, and stop encouraging them to be women.
Please remove tween and teen products from your stores, and stop marketing your products to young girls. Reserve the sexy products sold at Victoria’s Secret for women, not for girls.
[Your Name Here]
Photo credit: westportwiki via Wikimedia Commons