Thank Japanese Cosmetics Company for Ending Animal Testing

Target: Hisayuki Suekawa, President of Shiseido Cosmetics

Goal: Thank Japanese cosmetics company for not testing on animals

Japanese cosmetics company Shiseido will stop testing its products on animals, a practice also known as ‘vivisection.’ The decision is due in part to the recent European ban on animal testing. Israel also bans animal testing, and both countries are markets for Japanese cosmetics. Shiseido claims there are plenty of alternatives to animal testing, and the practice is no longer necessary.

Outspoken consumers may be to thank for the mounting awareness of animal testing. Few consumers, whether affiliated with animal rights issues or not, like the idea of using products that result from animal torture. Trends show that women are especially opposed to animal testing, and women are the largest consumers of cosmetics. Furthermore, organizations like Leaping Bunny, a watchdog certification for products that do not test on animals, help pave the way for conscious consumers.

Unfortunately, in a backward twist, China actually requires animal testing on cosmetic products. Ergo, companies who refuse to use vivisection may not sell their products in large Chinese markets. Companies like Shiseido in Japan, in close regional and cultural proximity to China, may help reverse that trend.

Animal testing usually results in an excruciating death for the animals in question. In fact, some tests are done specifically to determine how much of a particular chemical will kill subjects who ingest it, how much will cause a subject to go blind, or how much will destroy a pregnant subject’s fetus. Animal testing must be stopped on a vast scale. Thank leaders at Shiseido for ending animal testing within their company.


Dear Mr. Suekawa,

Shiseido recently announced that it would stop testing its products on animals. This is a brave step that may persuade leaders in countries like China to reverse their stance on animal testing, a cruel practice. Few conscious consumers are interested in products tested on animals and many, especially women, are downright opposed to them.

Animal testing, also known as vivisection, often results in the prolonged and painful death of captive creatures. Many animals are intentionally blinded, made lame, or made infertile. It is up to corporate leaders to stop this violence toward animals, and I thank you for taking a stance against it. I hope that Shiseido will continue to be a cruelty-free company throughout its tenure.


[Your Name Here]

Photo Credit: PETA via Wikimedia

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  1. Beverley Ancuta says:

    Please evolve with us and stop testing in animals. It is unethical and cruel! Use your influence to put an end to this torture.
    Thank you,
    Dr Beverley Ancuta

  2. I hate the use of animals in laboratories. They are not only kept in small cages; they are tortured day after day. The sad and frightened look on their faces is enough to break your heart. It’s like a chamber of horrors for the animals.

  3. Cristina Davies says:

    Even knowing that Shiseido decided this after the law changed in some countries, it still makes them a good option just to save lots of animals from suffering.
    There are other options, yes: stop researching how much of a chemical would affect the user or the baby, and even better stop poisoning all of us with chemicals! Why do they have to establish a maximum to almost reach? Maximum should be zero.
    I know organic products are so expensive, but I also know we do not need so many useless products. My mother had a very shiny hair hairdressers used to admire, but she only used detergent for washing the dishes. I have an organic one, same price as a regular chemical shampoo. I will prefer Shiseido for other products, better than other brands in my countrie and others from China, but I prefer better any organic option.

  4. Jennifer Sharpe says:

    Yay finally these companies are starting to take notice that we the consumers have stopped buying animal tested products.


    There is no reason to thank them prematurely. They may have stopped animal testing on the products themselves , but they did NOT stop selling in China. Selling your brand in China requires authorization to let them test your products on animals.

    Shiseido is NOT cruelty free…instead of sending a petition THANKING them, make a petition urging them to pull sales from China!

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