Tell The North Face to Stop Using Down

Target: Geoffrey D. Lurie, CEO of The North Face, Inc.

Goal: Tell The North Face to eliminate down from its products and to offer a cruelty-free alternative instead.

Who doesn’t love a snuggly sleeping bag or a warm jacket on a cold day? If you’re talking about the sleeping bags and jackets manufactured by The North Face, the answer is “a lot of people…and a lot of geese.” That’s because The North Face uses down in many of its products. Tell The North Face that down is a cruel and unnecessary addition to its product line, and demand that the company drop down in favor of a cruelty-free alternative.

Feathers for down jackets and other products are often obtained from geese raised for foie gras. These geese are force fed corn mush through tubes until their livers become grossly and painfully enlarged–sometimes by up to ten times their natural size. Companies that produce foie gras often make extra money by selling the geese’s feathers to companies that manufacture down products. The fact that a company buying down is getting it “secondhand” from birds already raised for the slaughter does nothing to excuse the deplorable conditions the animals suffer.

In other instances, geese might have their feathers ripped out while they are still alive. Rough handling means that their delicate skin is often ripped open as well, and the wounds are stitched up with a needle and thread–all without painkillers or sedatives.

Tell The North Face that there are plenty of ways to keep warm without exploiting the lives of innocent animals. Demand that The North Face drop down from its product line and encourage the company to replace it with cruelty-free alternatives.


Dear Mr. Lurie,

Confinement. Force-feedings. Being plucked alive.

These are the conditions faced by geese whose feathers are destined for down jackets and sleeping bags. And as long as the North Face includes down jackets and sleeping bags in its product line, it is complicit in a system that acts with complete disregard for the health and wellness of living creatures.

Down is often obtained from geese who are raised for foie gras. These geese are force-fed corn mush through tubes shoved down their throats until their livers become painfully and grossly enlarged, sometimes swelling to up to ten times their natural size.

Geese raised specifically for down do not fare any better. Plucked while they are still alive, many birds lose chunks of sensitive skin due to rough handling. Their wounds are stitched up with a needle and thread but they are not given any sedatives or painkillers. Conditions on farms are generally dirty and crowded in either scenario.

Please take a stand for animals and promote only their humane treatment—stop using down.


[Your Name Here]

Photo credit: Hans via Pixabay

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  1. J Davidson says:

    Absolutely horrible and must be abolished. All animals are living, sentient, feeling beings, and we have no right to mistreat them.

  2. So utterly wrong no amount of business profit can justify this.

  3. Please consider! have pity on these defenseless creatures! No one has the right to exploit animals the way humans do just for profit! the world is changing, communication the same, be ahead of the changes occurring! do not use any animal products, and it will be returned to you….it is unbearable to see the wrong rights that money can buy! animals have a nervous system, emotions, they suffer tremendous pain, all caused by greed! and they moreover have life, they are conscious and they can feel love, joy of which they are now deprived!

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