Applaud the Use of Realistic Mannequins in Retail Stores

Swedish Full-Figured Mannequins

Target: Women’s Rights News

Goal: Support a healthy body image in fashion advertising and in-store displays.

A clothing store in Sweden is using fuller-figured mannequins to display and promote the sale of its lingerie. Please sign this petition and show your support for promoting a healthy body image in fashion advertising.

Women’s Rights News recently published a photo of two realistic mannequins modeling lingerie in a Swedish clothing store. The photo has since gone viral garnering over 2,500 comments, 50,000 Likes, and over 15,000 shares. Through all of this, no one has been able to confirm the name of the store using these realistic models. H&M was thought to be the retailer, but has denied any involvement. Dressed in nothing but lingerie, these Swedish mannequins feature softer stomachs, fuller thighs and generally more realistic proportions than traditional department store models.

Most U.S. mannequins are between a small size 4 or 6, although the average American woman is a size 14. Misrepresentation of how a woman “should” look is thought to diminish a woman’s confidence and self-esteem. Despite the controversy, a recent article published in the Journal of Consumer Research shows that a woman’s self-esteem decreases when she is exposed to mannequins of any size. Regardless, a realistic body image is important in fashion advertising, especially lingerie.

Please sign this petition in support of healthy and realistic mannequins being used to sell clothing and promote fashion.

PETITION LETTER:

Dear Women’s Rights News,

I am writing to compliment a recent photo published by your site of the realistically built mannequins in Sweden. A healthy and realistic body image is important to see in fashion advertising and on display in stores. Perhaps the virtual support garnered by the photo will prompt American mannequin designers to use a natural body image when designing their next model.

A Swedish department store’s full figured mannequins have gained a lot of attention on social media outlets. The mannequins feature softer stomachs, fuller thighs and generally more realistic proportions than traditional department store models. The mannequins are modeling lingerie which has called more attention to their curvy, fuller-figured body types. While most commentators have supported the use of these realistic models, some continue to feed the controversy calling the mannequins “fat”, “unhealthy” and suggesting they promote obesity. Although an exact size of the mannequins has not been revealed, most U.S. mannequins are a small size 4 or 6 despite the fact that the average American woman is a size 14.

Thank you for sharing this photo and calling attention to the realistic mannequins. As a “normal” body image continues to be redefined it is important to display realistic expectations in fashion advertising and in-store displays.

Sincerely,

[Your Name Here]

Photo Credit: blisstree via Yahoo

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53 Signatures

  • James Thrailkill
  • Eric von Borstel
  • Frédérique Pommarat
  • Hermann Kastner
  • Mal Gaff
  • Terrie Phenicie
  • Marianne Oelman
  • Holly Hall
  • Melanie waleski
  • Patricia Reda
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