Target: Doug Rauch, ex-President of Trader Joes
Goal: Applaud the plan to sell meals prepared with edible food that is past its “sell-by” date.
Doug Rauch, ex-President of Trader Joes, is in the process of opening up the Urban Food Initiative, a store in Boston that will sell healthy, cheap meals to low-income families. The catch is that the meals will be prepared with food that is edible, but unable to be sold in grocery stores because it has passed its “sell-by” date. This is a brilliant way to extend access to healthy foods to those who can’t afford it, and could cut significantly into the unhealthy amount of fast food that is consumed by America’s poor. In the United States alone, more than $47 billion worth of food is thrown out every year. This is reason enough to applaud Mr. Rauch’s efforts.
One reason this plan will be so successful, Mr. Rauch says, is because most Americans have access to enough food, but the cheap food is mostly unhealthy. In fact, 50 billion Americans are classified as “food insecure.” Many of these cheap foods cause obesity, diabetes, and other problems that are reaching epidemic proportions in America.
On the other side of the spectrum, Americans as a whole throw out about half of all prepared food, amounting to approzimately $165 billion annually. In addition to the meals, The Urban Food Initiative space will also feature a teaching kitchen with lessons on easy, quick, and healthy meals. By signing this petition you are praising this forward-thinking business plan.
Dear Mr. Rauch,
I am writing you today to thank you for your plans with the Urban Food Initiative. As the former President of Trader Joe’s, I am sure you are aware of how much food is wasted annually by grocery stores. This is a brilliant plan to combat some of this waste.
Not only does this program cut back on food waste, but it seems to be a very effective way to get healthy food to in-need families at a low cost. As it stands now, these families turn to fast food as their inexpensive source of food, and this is exacerbating health problems across the nation. Thank for you for this plan, and I wish you the best of success.
[Your Name Here]
Photo credit: Marjie Kennedy via Flickr