Target: Tony Vernon, CEO of Kraft Foods
Goal: Remove two kinds of unhealthy food dye from popular Kraft Macaroni and Cheese.
A recent study has revealed the extent of the unhealthy ingredients included in Kraft Macaroni and Cheese. The list is quite extensive, and quite alarming in the reveal of all of the different types of products included and what kinds of damage they can do to the human body. Speak out against Kraft and urge the company to omit these hazardous chemicals.
The study concluded that Kraft Macaroni and Cheese included ingredients such as petroleum (a chemical commonly found in gasoline) and carcinogens (cancer-causing agents), and additionally caused consumers to experience more hyperactivity, asthma, skin rashes, and migraine headaches. The study concluded by indicating that the two offending dyes (Yellow 5 and Yellow 6) added nothing of any value to the macaroni product, simply existing for aesthetic value.
Given that a large percentage of the consumers of Kraft Macaroni and Cheese are children, the negative health effects of the product are even more profoundly significant. Every box of Kraft Macaroni and Cheese that includes those two dyes that is consumed by a child increases the chances of a young person contracting a deadly disease or starting down a path toward one. Therefore, Kraft must require their Macaroni and Cheese to be stripped of these offending elements and re-issued in a healthier and safer version.
Dear Mr. Tony Vernon,
Your Macaroni and Cheese product is currently under a significant amount of scrutiny nationwide for the use of several unhealthy ingredients. These ingredients include petroleum and carcinogens, both of which can lead to deadly diseases. Therefore, you must listen to the public outcry and eliminate these ingredients from your product.
The petition that started this outcry made the very insightful point that the two offending food dyes used in your Macaroni and Cheese (Yellow 5 and Yellow 6) both add no nutritional value to your product, and are even banned in several countries outside of the United States. Given that there would be just about no difference at all, whatsoever, between your product with dye and your product without, there’s really only one logical (and ethical) decision for you to make here.
You must heed the advice of those who are criticizing your product and eliminate the offending ingredients from it. You have an obligation to provide a healthy product to your customers. Fulfill that obligation.
[Your Name Here]
Photo credit: Jesse Scott via Flickr