Hold Century 21 Responsible for Sale of Mislabeled Fur Products

Target: Raymond Gindi, CEO of Century 21 department stores

Goal: Hold Century 21 responsible for selling mislabeled fur products

Although New York state law demands that every garment be labelled according to whether it’s real or faux fur, a Humane Society of the U.S. investigation found that fashion retailer Century 21 was selling mislabeled or unlabeled fur products.  A number of Marc Jacobs coats had trim that was called “faux fur” on the garment’s label, but when tested, turned out to be raccoon dog fur. Raccoon dog fur is often sold and labelled as raccoon fur, even though the animal is more closely related to the domestic dog. Raccoon dogs are usually skinned alive in China.

The Humane Society conducted a five month long investigation, and found that other products were mislabeled, mainly jackets with what turned out to be rabbit fur trim. Some of the garments, including coats for children, weren’t labelled at all—a direct breach of state law.

Consumers were horrified at the discovery, mainly because they wouldn’t purchase a product that they knew was made from real fur. Century 21 blames manufacturers in China for the mistakes, but the company must take responsibility for these events. A responsibly run corporation would ensure that its products are correctly labelled. Consumers deserve to know what they’re buying, especially when it comes to something as controversial as buying fur. Demand Century 21 be held responsible for these mistakes.


Dear Raymond Gindi,

Century 21 has been criticized recently for selling mislabeled fur products—an error that the company is blaming on manufacturers in China. While it may be true that the error originated overseas, Century 21 still deserves a portion of the blame for these mistakes. A responsibly run fashion house would ensure that such a controversial material as animal fur was correctly labeled, and would be able to recognize when it was mislabeled.

Century 21 has a responsibility to its customers to provide them with the correct information concerning their purchases. Animal fur is an incendiary topic today, and there are many people who would not purchase an animal fur garment for a variety of reasons. By failing to ensure fur products were correctly labelled, Century 21 failed to protect the beliefs of a group of its customers.

Consumers deserve knowledge, and they deserve to not be upset after they learn the true nature of what they have purchased. Century 21 must change its policies in such as a way as to ensure fur products are never mislabeled again.


[Your Name Here]

Photo Credit: Mike Strand via Creative Commons

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