Target: Bob Dudley, CEO of British Petroleum
Goal: Reconsider maintaining a solar power division at BP.
Bob Dudley, CEO of BP, has made it clear that the company will no longer include a solar division. He cites poor profits as the reason for ending solar projects. The company will continue to produce biofuel and wind energy.
Since 2000, when BP launched its “Beyond Petroleum” campaign, the company’s logo has resembled the sun. However, according to NPR, Mr. Dudley said at an energy conference in Houston that his company has “thrown in the towel on solar.” Prices for solar power have fallen by 60 percent in the last two years, and the use of coal and natural gas far outweighs that of solar, which accounts for only 0.5 percent of US electricity. However, many solar power advocates assert that alternative energy has not had as many years to develop and popularize as other power sources. Of renewable energy sources, solar has the fastest-growing market.
Asian companies are the largest producers of solar panels. In order for the United States to have a competative edge in the market 10 or 20 years from now, large companies like BP must keep their solar divisions in tact. As renewable solar energy becomes more affordable for more Americans, it will only gain more popularity, making those companies who provide it more prosperous. Furthermore, focusing on non-renewable, petroleum-based power sources wreaks havoc on the environment and jeopardizes resources for future generations. Urge leaders at BP to reconsider solar power as a viable alternative energy and source of profit.
Dear Mr. Dudley,
Recently, you said that your company will cease its involvement with solar power production. Solar power is the fastest-growing source of renewable energy in the United States, and it will prove profitable the more it develops and gains popularity. The fall in prices for solar power will only make it more widely available to more Americans, causing a higher demand. If Asian manufacturers have the greatest edge on the solar power market, then companies in the United States will be left behind in the years to come.
Most importantly, taking attention away from solar power at this crucial time in our collective environmental history only promotes the use of non-renewable fuels in the face of environmental degradation. Although your continued commitment to wind and biofuel is a step in the right direction, solar power has already proven itself to be the most sought-after form of alternative energy. We urge you to reconsider your abandonment of solar initiatives.
[Your Name Here]
Photo Credit: M.O. Stevens via Wikimedia Commons