Urge Chick-fil-A Not To Block Small Business Trademark

Target: Dan Cathy, Chick-fil-A President

Goal: Urge Chick-fil-A not to block Eat More Kale’s trademark

Bo Muller-Moore, the owner of an eco-friendly T-shirt company called Eat More Kale recently applied for a federal trademark on his logo. Chick-fil-A is accusing him of stealing their slogan, “Eat mor Chikin” and have threatened to block the trademark and shut Muller-Moore’s business down. Chick-fil-A alleges that Eat More Kale is stealing its customers.

This makes little sense because Eat More Kale is not in direct competition with Chick-fil-A at all. Chick-fil-A sells fast food and Eat More Kale sells T-shirts promoting sustainable food. That is not even close to the same product. Also, Eat More Kale is a tiny company, and is no danger to Chick-fil-A’s $4.6 billion annual profit.

This is not the first time Chick-fil-A threatened Moore’s business. In 2006 it sent a cease-and-desist letter urging Moore to stop using the logo and to send him all of Eat More Kale’s T-shirts. When he obtained his own legal counsel, they backed down, but are now trying to prevent him from obtaining further business legitimacy.

Urge Chick-fil-A president Dan Cathy to stop trying to block Muller-Moore’s trademark, because Eat More Kale is absolutely no threat to Chick-fil-A.


Dear Mr. Cathy,

We are writing to you on behalf of the eco-friendly T-shirt business Eat More Kale, which is trying to obtain a trademark. We don’t think Eat More Kale is a threat to Chick-fil-A’s Eat Mor Chikin slogan, for two reasons: one, Chick-fil-A sells fast food, and Eat More Kale sells T-shirts promoting healthy eating. The product is entirely different. Customers would not go to one business to buy something they could get at the other. And two, Eat More Kale is a tiny company and is little to no financial threat to Chick-fil-A.

Eat Mor Chikin and Eat More Kale are no more similar in name than Walmart and Kmart, and appeal to vastly different customer bases. Please allow Muller-Moore to obtain his trademark.


[Your Name Here]

Photo credit: Link 576 via Flickr

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