Target: Kraft Foods Group Inc.
Goal: Remove the artificial dyes from Kraft’s macaroni and cheese
Macaroni and cheese is known as one of the more famous American foods and the Kraft Foods Group’s instant macaroni and cheese can be found in countless households throughout the nation. Despite being a popular choice for children and adults, the ingredients that go into making this comfort food are alarming. After a closer look into the ingredients, some consumers noticed that Kraft uses Yellow 5 and Yellow 6, which are two identified carcinogens. With so many children eating Kraft’s macaroni and cheese, the company must remove these ingredients.
Yellow 5 and Yellow 6 are artificial dyes that give the macaroni and cheese the distinct yellow hue. These dyes have also been linked to cancer. Other nations have taken steps in controlling and maintaining the use of these dyes, and now, the United States must as well in order to keep children safe. In Europe, products that have Yellow 5 are sold with a warning label, informing parents of the dangers and possible risks behind certain foods. In Norway and Austria, the artificial dyes are banned completely.
Although certain organizations have tried to take this chemical out of foods, they have yet to be successful. In 2008, the Center for Science in the Public Interest asked the Food and Drug Administration (FDA) to ban eight different kinds of food dyes that exist most commonly in children’s food. For example, marshmallows that look white and dye-free actually use blue dye to achieve the color. Artificial dyes are still present in a lot of foods.
Creating foods free of artificial coloring is possible and is currently being done in other countries. In the United Kingdom, the Kraft product known as Cheesy Pasta looks yellow because the hue is made from paprika extract and betacarotene. This is not the first case of companies using different ingredients based on the particular nation’s laws. Grocery items, such as Betty Crocker cake mixes, Pringles chips, Rice Krispies, and Diet Coke use artificial coloring, flavoring, and preservatives in the U.S. but not in European nations.
The fact that Kraft already has the ability to make a safer option for its customers should ideally mean that taking out Yellow 5 and Yellow 6 from its U.S. products would not be too difficult. However, Kraft has yet to look out for its customers and take out the ingredients. Kraft must be aware of the dangers in using these carcinogens and take them out immediately.
Dear Anthony Vernon, CEO of Kraft Foods Group Inc,
The discovery that the instant macaroni and cheese product contains Yellow 5 and Yellow 6 as ingredients is alarming. Yellow 5 and Yellow 6 are artificial dyes that have been linked to cancer. Kraft products in the United Kingdom do not have these two dyes, which shows that your company is definitely capable of switching from this dangerous chemical to a safer option.
Kraft’s Macaroni and Cheese is very popular among children and many parents choose to feed this product because they do not know that the artificial dyes in the product can be so dangerous. It is important that you remove these ingredients and protect your consumers.
Stop using Yellow 5 and Yellow 6.
[Your Name Here]