Take Genetically Modified Ingredients Out of Granola Bars

Target: Ken Powell, CEO of General Mills

Goal: Remove all genetically modified ingredients from Nature Valley granola bars.

Many companies use genetically modified ingredients in their food and beverage products. But perhaps what is most shameful about General Mills using them in its Nature Valley granola bars is that genetically modified ingredients aren’t found in “nature.” General Mills is taking advantage of currently loose food labeling laws and getting away with labeling its granola bars as “natural,” even though they contain genetically modified ingredients. Tell General Mills to remove all GMOs from Nature Valley granola bars.

Nature Valley granola bars were introduced in 1975 and have become a mainstay in the “healthy” snack aisles. They’re advertised as “wholesome” but contain many genetically modified ingredients. Despite some countries imposing a ban on all genetically modified foods, the United States continues to allow them in the country due to studies deeming them safe. The fact that these studies are conducted by the companies making and profiting from genetically modified foods doesn’t seem to have raised any suspicions.

Independent studies have linked GMOs to rises in allergies and even cancer. More than 80% of all the GMOs in the world are engineered to be tolerant to herbicides like Monsanto’s Roundup. Since GMOs have been introduced, toxic herbicide use has increased fifteen times. GMO crops have also resulted in the emergence of “super weeds” and “super bugs,” which require the use of even more toxic poisons to kill them. One chemical used to eradicate these strange pests is 2,4-D, a major ingredient in Agent Orange. The long-term effects of GMOs are not known, but common sense would lead most to believe that they aren’t healthy. Therefore, products that are marketed as wholesome and healthy are misleading to consumers as long as they contain GMOs.

It’s indecent for companies to capitalize on Americans’ lack of education concerning GMOs. General Mills knows that customers who buy Nature Valley granola bars are doing so because they want a healthy snack. They’re not looking for one made with ingredients that can cause allergies, cancer and devastation to the environment. Ask Ken Powell to lead the way for other healthy snack companies by removing all GMOs from Nature Valley granola bars.


Dear Ken Powell,

Nature Valley granola bars have been helping Americans think they’re eating a healthy snack for almost 40 years. But most Americans don’t know that some of the ingredients in those snacks are responsible for the rapid rise in allergies and can also cause cancer and severe damage to the environment. It is shocking that you would allow genetically modified ingredients to be used in a product that is marketed as wholesome and nutritious.

More and more people are being made aware of how destructive GMOs are. Once public knowledge reaches a certain level, there will be a backlash against companies who chose profit over decency and continued using harmful ingredients in their products. You have an opportunity to avoid this and to also show your consumers how much you appreciate them for helping your company earn billions of dollars. You can show this appreciation by removing unhealthy ingredients from your products. We demand you remove all GMOs from Nature Valley granola bars.


[Your Name Here]

Photo Credit: Isriya Paireepairit via Flickr

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One Comment

  1. J Davidson says:

    Nature Valley–Really deceptive name for GMO.

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