Target: Bruno Bich, Chairman of Societe Bic and Mario Guevara, CEO of Societe Bic
Goal: Convince Bic to reduce plastic waste by using post-consumer recycled or compostable materials when manufacturing its products.
Bic has made a fortune selling lighters, pens and razors that can all be thrown away at the end of their short life cycles. While this provides convenience to consumers, it is creating massive amounts of landfill waste and releasing toxins into soil and water. Companies need to begin weighing the benefits of their business practices against their costs to the planet. With plastic overtaking land and water, Bic needs to think of new ways to manufacture its products. Ask the Chairman and CEO of Societe Bic to make Bic products sustainable.
Plastic can take up to one million years to decompose, leeching chemicals into soil and water systems in the meantime. Americans use 2.5 million plastic bottles every hour and plastic items thrown into the ocean kill up to one million marine animals every year. Even plastics that get recycled cause severe environmental damage by releasing toxins into the air when melted. It’s shocking that a company that makes enough money to feed the entire planet is willing to pollute the earth to make even more.
Bic’s quarterly reports brag of increased profit margins due to new product launches, without any regard to how these products damage the environment. If companies were smart, they would weigh their profits against what their business practices cost the environment. Launching new products that can simply be thrown away perpetuate the mistaken idea that disposability is a positive product attribute rather than a destructive one. But if Bic wants to continue leading the market in disposable products, it needs to start making them environmentally friendly. Using compostable or post-consumer recycled materials for its razors, pens and lighters would set a powerful example to other companies in the industry like Paper Mate, Schick or Gillette. Demand Bruno Bich and Mario Guevara begin making Bic products out of sustainable materials.
Dear Bruno Bich and Mario Guevara,
Your company has earned billions of dollars by selling plastic products that consumers throw out after using them for a few months. While this may offer convenience to your customers, it is wreaking havoc on the environment. Plastic can take up to one million years to decompose, leeching toxins into soil and water supplies all the while. With plastic being recognized as a global problem, it seems like it might be time to use some of your billions to formulate sustainable products.
By making your lighters, pens and razors out of post-consumer recycled or compostable materials, you could set an example to others in the industry by showing them how to practice business in a responsible way, rather than an unwise and short-sighted one. We urge you to begin making all of your disposable products out of sustainable materials.
[Your Name Here]
Photo Credit: Kadellar via Wikimedia Commons