Target: Nobu Matsuhisa, owner of Nobu Sushi Resturants
Goal: Remove endangered species Nobu Sushi’s menu
Opening a menu to find black rhino steaks or mountain gorilla ribs sounds appalling to most restaurant patrons. However, some sushi restaurants are serving up endangered species to uninformed patrons and supporting illegal overfishing operations worldwide.
As we learn more about marine ecosystems and the effects of overfishing, consuming sustainable seafood has become more important than ever. With international fishing regulations protecting only a fraction of the world’s oceans, it is up to consumers to support only fisheries that work to provide responsibly caught fish.
Bluefin tuna is one example of a species that has become critically endangered due to overfishing; and shockingly, it is still served in some restaurants around the world. Because this species’ population has become so depleted, it is considered a rare delicacy and sushi restaurants are willing to pay top dollar for it, driving fishermen to dedicate more time and effort to its capture.
With a growing awareness for sustainable seafood making its way across the globe, it is shocking to find that popular California based restaurant chain and celebrity hotspot, Nobu, refuses to take endangered species off the menu. The sushi chain also serves several other threatened species and to date has made no efforts to ensure the fish it serves is caught responsibly.
Marine ecosystems are a delicate equilibrium and losing tuna, a top predator, could create an imbalance. Most people wouldn’t dream of eating an endangered giant panda, but since marine populations don’t have the same mainstream appeal, endangered marine species are unknowingly consumed at restaurants like Nobu. Take a stand against Nobu and their irresponsible disregard for endangered marine life and urge owner Nobu Matsuhisa to take bluefin tuna off the menu.
Dear Nobu Matsuhisa,
I was shocked to learn that while most restaurants and seafood brands are taking steps to preserve marine ecosystems by pushing their suppliers to provide sustainably caught fish, your restaurant chain Nobu is moving in the opposite direction by serving endangered and threatened fish. In serving endangered species like the bluefin tuna, you are supporting illegal and irresponsible fishing operations that have a significant impact on marine life.
Since Nobu is an internationally recognized sushi restaurant, you have the ability to set a precedent and lead by example by removing bluefin tuna from your menu. By refusing to modify your offerings, you are actively contributing to a marine life imbalance and supporting the illegal and unregulated pirate fishing business.
Please remove bluefin tuna from your menu and join thousands of progressive high-end sushi restaurants who are committed to protecting marine environments.
[Your Name Here]
Photo Credit: Willie via Greenpeace