Target: Frank VanderSloot, President and CEO of Melaleuca
Goal: Ask household goods company Melaleuca to stop testing its products on animals.
Melaleuca sells natural household goods which are labeled as eco-friendly and cruelty-free. However, when a consumer recently asked the company if it had ever conducted animal testing, the president and CEO responded by saying that some testing on animals had been conducted. VanderSloot claimed that his company only tested on animals when it was necessary, but that a series of tests on rats had been ordered to ensure product safety of a household cleaner. He admitted that the ten rats in the test “died a horrible death.”
People for the Ethical Treatment of Animals (PETA) has listed Melaleuca as a company that does test on animals. Though VanderSloot disagrees with PETA and claims his company is as cruelty-free as possible, he has admitted to ordering other tests on animals. In addition to the tests on rats, Melaleuca commissioned tests on dogs for some of Melaleuca’s new cardiovascular products and the company plans to continue testing this line of products on animals in the future.
Animal testing is a cruel and outdated practice, and many viable alternatives are available. Human volunteers, stem cells, and using pre-existing research have enabled many companies to remain truly cruelty-free. Please ask Melaleuca to stop testing its products on animals.
Dear Frank VanderSloot, President and CEO of Melaleuca,
Your company claims to be cruelty-free. However, in response to a recent consumer question about your company’s position on animal testing, you admitted that Melaleuca has commissioned animal subjects to test your products. Ten rats were used to test a cleaning product and all of them “died horrible deaths.” Consumers who purchase cruelty-free products expect that no animal testing was conducted for the products being purchased.
In addition to the rats, dogs have been used as test subjects for your new cardiovascular products. Not only have you ordered testing for these products, but according to your response, Melaleuca plans to continue testing these products on animals as deemed necessary. Animal testing is an outdated and cruel practice for which many viable alternatives exist. Human volunteers, stem cells, and the use of preexisting research are all alternative methods of ensuring the safety of your products. While your company does not conduct animal testing for your cosmetic or hair products, which is commendable, there is no need for innocent animals to suffer for your household goods or vitamins either.
In order to truly be a “cruelty-free” company, Melaleuca must commit to stop all animal testing. Please stop testing your products on animals.
[Your Name Here]
Photo Credit: Novartis AG via Flickr