Commend New York City Outreach Program for Senior Citizens

Target:  Janice Hohenstein, Board Chair and President of Project Open

Goal: Applaud Janice for creating an outreach program dedicated to offering services and activities to elderly residents

Many residents who once flocked to the Upper West Side of Manhattan in the 1960’s are growing older which, in turn, is changing the neighborhood dynamic into naturally occurring retirement communities, or NORCs. As children grew into adults and moved out to apartments of their own, parents and older residents stayed, attracted by the convenience of public transit, shopping, and other social activities. Fortunately, Project Open was developed to provide services for retirees which enables them to continue living their independent lifestyle. Applaud Janice Hohenstein and board members of Project Open for creating and maintaining outreach programs for senior citizens.

Project Open is a not-for-profit organization, founded in 1991 by Janice Hohenstein. It offers programs and services to senior residents living in any of the eight buildings of Lincoln Towers. About 40 percent of the residents are over 60 years of age, with some even in their 80’s and 90’s. Concerns that often come with aging are isolation or paying monthly bills, which some are not able to manage without some assistance. Project Open addresses these concerns by creating programs and fun activities to engage seniors daily.  These activities include exercise classes, nutrition, assistance with Medicare, and day trips.

Although most public housing projects host similar programs, many privately run buildings are unable to tailor to the specific needs of elderly residents due to financial constraints. Even on a tight budget, Project Open is able to receive funding from residents and building boards at Lincoln Towers, as well as an annual fund drive. Fredda Vladeck, the director of the Aging in Place Initiative of the United Hospital Fund and creator of Manhattan’s first NORC program, is enthusiastic about the programs, stating how greatly they improve the quality of life for seniors by helping them to stay in their homes for as long as possible. Praise Janice Hohenstein and board members of Project Open for their remarkable efforts in creating an outreach program for senior residents.


Dear Mrs. Hohenstein,

With many aging residents who still want to reside in Lincoln Towers, several are unable to remain independent without some assistance. Growing concerns over how confusing paying their bills are or who will help them in an emergency are just some things that can be extremely overwhelming.

Luckily, Project Open is able to address these concerns by providing support as well as social activities that engage seniors with other residents on a daily basis. As you know, independence is the most valued thing among seniors and with this outreach program, elderly residents are able to live in their homes safely and comfortably. Therefore, I commend your outstanding commitment by providing elderly residents with helpful services, allowing them to maintain their independence.


[Your Name Here]

Photo Credit: GovernmentZA via flickr

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