Target: John Replogle, CEO of Seventh Generation, Inc.
Goal: Convince the CEO of Seventh Generation Inc. to reduce plastic waste by distributing its products out of dispensaries.
Seventh Generation household products have set high standards in the cleaning supply industry. Its ingredients are biodegradable, and free of phosphates and chlorine. Some of the company’s packaging is made of recycled and post-consumer materials. But some of it isn’t. It isn’t enough to be environmentally conscious while still creating pollution or waste. As a leader in environmentally conscious household supplies, Seventh Generation needs to pioneer the way for others in the industry by allowing customers to refill their containers and reduce plastic waste.
Since the process of recycling plastic produces toxic air and water pollution, the best solution is to require customers to use as little of it as possible. Seventh Generation’s website states that the company is “always evaluating how to reduce its environmental impact…and create a more sustainable supply chain.” It “believes it is its responsibility to set a course for a more mindful way of doing business.” Selling products in recycled plastic containers is a commendable course of action, but those containers will either end up in landfills or at best recycled — both of which are toxic for the planet.
If opportunities exist in which a company can eliminate plastic waste, which they do, companies should take advantage of those opportunities – especially companies that are as concerned with sustainability as Seventh Generation. To be more sustainable, Seventh Generation household products should be sold in containers that customers can refill at Seventh Generation product dispensary stations in grocery stores. Customers would simply bring their refillable container to the store, fill them up at the station, and pay on their way out. This would eliminate the waste and pollution created by using recycled plastic bottles for every product.
Eco-conscious companies like Seventh Generation need to do everything they possibly can to show other, less conscious corporations what they should be striving for. By not selling its products out of dispensaries, Seventh Generation is missing out on a valuable opportunity to be the leader in sustainable business practices — and more importantly, it’s polluting the planet. Tell John Replogle you want to see plastic waste eliminated by having Seventh Generation household product dispensaries in grocery stores.
Dear John Replogle,
Seventh Generation household products are setting an example for other household supply manufacturers to be more conscious about how they make and package their cleaning products. But even though your household supplies use eco-friendly ingredients, they don’t come in eco-friendly containers. The plastic containers your products are sold in are recyclable and made out of recycled materials, but the recycling process requires plastic to be melted. This process releases harmful toxins into the atmosphere, soil and water. And that’s if they’re recycled, rather than just thrown in the trash.
In order to be as eco-friendly as possible, you should sell your products out of dispensaries in grocery stores. Customers would bring their reusable bottles to the store, refill them, and pay on their way out. Simple and sustainable. By not selling your products out of dispensaries, you’re missing a valuable opportunity to raise awareness about sustainable business practices. We urge you to begin selling your products out of dispensaries.
[Your Name Here]
Photo Credit: flickr.com