Target: USA Macy’s CEO Terry J. Lundgren
Goal: Change all mannequins to reflect realistic body sizes
Store mannequins heavily influence women’s perceptions on beauty. Women who enjoy shopping are often upset by the beauty standards of America. While the average height and weight for women in USA who are 20 years or older is 5’3’’ and 164.6 pounds, according to a National Health Statistics Report, the mannequins popularly used by fashion stores to display clothes own an unexpectedly high height with a Barbie-like physique.
The mannequins in USA Macy’s are out of touch with reality with their model-like designs, which has exerted an incredible amount of pressure on women. These women, prone to the pressure of the society and eager to change themselves, are likely resort to aggressive weight control techniques to meet the standards of American Beauty.
The standards of beauty in America have to be changed. In fact, many models on fashion shows are anorexic or seriously underweight and this gives out a wrong message to girls around the world. Girls who care about their self-esteem will follow these models without sparing a single thought on the possible consequences. Replacing unrealistic mannequins with average-sized, or at least, more realistic weighted models in Macy’s, can be the first step to revolutionize American beauty and help teenage girls become more confident.
Sweden’s H&M can be a good model to follow if USA Macy’s doesn’t know where to start. The store mannequins in H&M, unlike Macy’s models, have a relatively wider waist circumference, rounder hips, shorter legs and fattier thighs. These mannequins showcase reality and spare women the pressure to be “better.”
Sign the petition below to urge the CEO of USA Macy’s to replace existing mannequins with more realistic models.
Dear Mr. Lundgren,
Existing store mannequins must be replaced with average-sized designs or any equivalent. Your company has over 850 stores all over America and I believe that by acknowledging reality and displaying realistic models, your company can help alleviate the unnecessary pressure that fashion stores has exerted on women.
Existing mannequins are cliche representations of “beauty,” which is in no way appropriate or beneficial to the development of US women who care about their looks and can be easily doctrinated by unnaturally perfect models and fashion chains. By replacing mannequins with more realistic-weighted models, women can start accepting their flaws and appreciating their natural looks. They will be less stressful if a diet no longer appears as compulsory.
I am urging you to replace all store mannequins in Macy’s with realistic models to present a real picture of US women.
[Your Name Here]
Photo Credit: H&M Sweden via Tumblr