Target: Hunter Hayes
Goal: Convince Hunter Hayes not to endorse Pepsi.
It seems new celebrities are following in the footsteps of more seasoned ones when it comes to endorsements, rather than choosing to set a better example. Hunter Hayes is following Beyonce’s bad example by accepting a Pepsi endorsement deal, despite the company’s unethical business practices. Pepsi was one of the top contributors in trying to stop Proposition 37, which would have forced food manufacturers to label genetically modified food. Pepsi products also contain ingredients that contribute to cancer, obesity, ADHD and diabetes. Why would anyone want to endorse such a product? Ask Hunter Hayes to set a better example and stop endorsing Pepsi.
PepsiCo is the country’s largest food company and the second largest food company in the world. It’s annual earnings of $60 billion must not be enough to prevent the company from having to use cheap, toxic and genetically modified food in its products. In fact, the company spent over $90,000 fighting Proposition 37 so they could keep people uninformed on whether or not they’re consuming genetically modified food (GMOs). Studies on GMOs have shown they cause cancer and other health issues as well as severe and unnecessary damage to the environment. Estimates state that up to 85% of the corn grown in the U.S. is genetically modified. And since most of Pepsi’s products contain high fructose corn syrup or vegetable oil, both made from corn, it’s not hard to understand why the company would not want to be required to label its products that contain GMOs.
PepsiCo has been found guilty in the past of misleading consumers on how healthy its products are. Naked Juice, Mother’s, Frito-Lay, SunChips and Quaker are a few of PepsiCo’s products that many consumers would be shocked to find have GMOs and other questionable ingredients. When Hunter Hayes endorses Pepsi, he’s essentially endorsing all of PepsiCo’s products, and the destructive and unethical business practices that go along with manufacturing them.
For a full list of PepsiCo products, visit http://www.pepsico.com/Brands.html. If celebrities aren’t going to use their influence to educate the public on how unhealthy the products being sold to us are, we can still educate ourselves. Hopefully Hunter Hayes will follow our example and, instead of endorsing this corrupt company, he’ll boycott it. Ask Hunter Hayes to set an example for other celebrities by discontinuing his endorsement of Pepsi.
Dear Hunter Hayes,
As a new celebrity, you have the opportunity to start a new trend. One where, instead of following in the footsteps of seasoned celebrities and attaching your face to products that are detrimental to the planet, you choose to be selective about what you endorse. Instead of taking advantage of that opportunity, you’ve followed other celebrities’ poor lead by endorsing Pepsi, a company that fought hard against Proposition 37 and uses genetically modified ingredients in almost all of its products.
Studies have shown that genetically modified food causes cancer and other health related issues. Producing GMOs also causes severe damage to the environment. Why would you want to try to convince people that they should buy even more products by this unethical company? We ask you to set a powerful example to seasoned celebrities and new ones by encouraging them to educate themselves before they sign endorsement deals. You can do this by discontinuing your endorsement of Pepsi.
[Your Name Here]
Photo Credit: gaiaonline.com