Coca-Cola: Speak Out Against “Jim Crow” Voting Restrictions

Target: James Quincey, CEO of the Coca-Cola Company

Goal: Condemn Georgia voting restriction that will further suppress and disenfranchise minority communities.

Georgia has become a lightning rod of controversy and an ominous omen of worse to come in the fight for voting rights. Republican state legislators have introduced a host of voting restriction measures that include a drastic decrease in ballot drop boxes, slashed voting hours, severe limitations on absentee voting, and unlimited challenges to voter registration. Arguably the most absurd and archaic measure involves the criminalization of providing voters standing in line (sometimes for hours) with food or water.

Many of these restrictions are expected to hit minority communities particularly hard, prompting President Biden to condemn the proposals as “Jim Crow in the 21st Century.” When a Black state representative was arrested for knocking on the governor ‘s door as he signed some of these restrictions into law (with a painting of a 19th-century plantation behind him), the symbolism was even more striking. Since the next cycle of elections remains so far away, outraged citizens are turning to another powerful tool to make their displeasure known.

Boycotts became central to the Civil Rights Movement, especially in the wake of the Montgomery bus boycotts. Appealing to corporations that depend on consumers can be an effective method because cities and states in turn are dependent on these corporations. In Georgia, Coca-Cola has emerged as a regional force since its headquarters are based in Atlanta. Multiple economic and employment benefits come to the state because of this company.

Black community leaders have sought the socially conscious conglomerate as an ally and appealed for the Coca-Cola Company to speak out strongly in opposition its home state’s controversial actions. So far, though, the beverage-maker has remained silent, which many see as complicity.  Over 500 churches have called for a boycott of Coca-Cola until it takes a stand against the disenfranchisement and attempted suppression of millions of voters.

Sign the petition below to call this global influencer to action.


Dear Mr. Quincey,

“Coca-Cola wants Black and brown people to drink their product; then they must speak up when our rights, our lives, and our very democracy as we know it is under attack.” Bishop Reginal Jackson speaks for so many Americans in Georgia and across the country when he—and the AME Sixth Episcopal District he represents—calls on you to stand alongside democracy and against widespread voter suppression. Without loud and united voices, these draconian measures will only continue to spread nationwide with impunity.

Your brand prides itself on diversity and inclusiveness. Your advertisements embrace every demographic and every sector of society. Your front page speaks of racial equity and your commitment to ensuring it. Please help make sure the state your company calls home does the same.

Your brand’s reach is worldwide. Use this platform and this megaphone to help end legalized voter suppression in Georgia and across America.


[Your Name Here]

Photo Credit: Michael Fleshman


  1. Coca Cola is a large well known American company which,I hope, employs minority groups. You need to step up and put pressure on the governor & legislators to do right by ALL voters.
    If you and your staff are golfing buddies with those in power start talking now before those with no power shift their soft drink preferences.

  2. Evan Jane Kriss says:

    STEP UP –

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