Commend McDonald’s for Announcing to Sell Fish Caught Sustainably

mcd fish pic

Target: Donald Thompson, CEO of McDonald’s

Goal: Commend the fast-food restaurant for pledging to serve fish certified by the Marine Stewardship Council (MSC) to be caught sustainably, with full traceability from the supply chain to the fishery.

McDonald’s recently announced that it will become the first national restaurant chain in the United States to serve fish certified by the Marine Stewardship Council (MSC) in all of its 14,000+ restaurants. The certification ensures that all fish bought and sold in McDonald’s restaurants will be from wild-capture fisheries that fish sustainably and take measures to ensure their practices do not harm the function and diversity of the ecosystem. Commend McDonald’s for taking action and working to protect our oceans.

This is good news for both customers and the ocean. Customers will no longer have to question the origin of the fish they are consuming or if it is indeed fish; they now know the Alaskan Pollock used in Filet-O-Fish sandwiches are caught sustainably and in the wild. McDonald’s is the largest single buyer of fish in the United States, thus the guarantee that the company will only purchase MSC-certified fish from now on is a huge step towards preventing overfishing and other harmful practices.

The MSC certification applies to wild-capture fisheries, so McDonald’s is now guaranteeing that all fish sold in its restaurants will not be farmed. The certified fisheries also must operate sustainably, which prevents overfishing and the mistreatment of endangered species. The MSC certification also ensures that all fish are caught in ways that protect the construction, function, and diversity of the ecosystem. This means that MSC fisheries are cautiously working to make sure they are not harming dolphins, turtles and other marine life in fishing lines. It also ensures that fisheries are not discarding gear that may be hazardous to marine creatures and seabirds. Fish sold in European McDonald’s are already guaranteed to be MSC certified. The McDonald’s franchises in the United States have finally joined these efforts to protect our oceans. The MSC certification now ensures that all fish sold in McDonald’s restaurants will have full traceability from the supply chain all the way back to the fishery it came from.

By pledging to only sell MSC-certified fish, McDonald’s is helping to protect our oceans from overfishing and harming other marine species. While this does not suggest the fish sandwiches sold at McDonald’s are healthier for you, it does mean they are healthier for our environment. Additionally, customers will no longer have to question what mystery fish is used in the Filet-O-Fish sandwich. Sign this petition and applaud McDonald’s for announcing its pledge to only use fish that is MSC-certified and taking action to protect our oceans.

PETITION LETTER:

Dear Donald Thompson,

I would like to commend McDonald’s for announcing to serve fish certified by the Marine Stewardship Council (MSC) to be caught sustainably and with full traceability from the supply chain to the fishery. McDonald’s is the largest single buyer of fish in the United States, thus the guarantee that the company will only purchase MSC-certified fish from now on is a huge step towards preventing overfishing and other hazardous practices. The MSC certification now ensures that all fish sold in McDonald’s restaurants will be caught in the wild and not farmed. It also ensures that the fisheries maintain sustainable practices to prevent overfishing. Lastly, the MSC certification guarantees that the fisheries work cautiously and do not harm other marine species or dispose of gear in the ocean that could be harmful to seabirds and other marine life.

The MSC certification is good news for both customers and the ocean. Customers will no longer have to question the origin of the fish they are consuming or if it is really indeed fish; they now know the Alaskan Pollock used in Filet-O-Fish sandwiches is caught sustainably and in the wild. Thank you for pledging to only use fish that is MSC-certified, and taking action to protect our oceans.

Sincerely,

[Your Name Here]

Photo Credit: Wade Rockett Via Flickr

Sign the Petition

  • Only your name will be displayed. By signing, you accept our terms and may receive updates on this and related causes.
FacebookCare2 NewsTwitterEmailShare

One Comment

  1. Ruth Rogers Ruth Rogers says:

    Signed!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Facebook Comments

comments

150 Signatures

  • James Thrailkill
  • Eric von Borstel
  • Muhammad Kamal
  • Sam Townson
  • Julia Amsler
  • Mal Gaff
  • sheila childs
  • joan walker
  • Marianne Oelman
  • Holly Hall
1 of 15123...15
Skip to toolbar