Target: Matthew Tupper, President of POM Wonderful
Goal: Convince the CEO of POM Wonderful to reduce unnecessary plastic waste by not selling pomegranate seeds in plastic containers.
POM Wonderful is a company that’s been bringing us the healthy benefits of pomegranate juice in convenient packaging for about a decade. They now even sell fresh pomegranate arils (the juicy covering surrounding the pomegranate seed) in plastic containers touting on their website that “healthy and delicious just got easier.” But one would only believe that if they have an extremely short-sighted, narrow-minded view of things. With plastic overtaking our oceans, landfills…and just about everywhere else, there’s nothing “easy” about introducing even more plastic waste into the environment. There is absolutely no purpose for selling pomegranate arils in plastic containers other than pure greed. Tell Matthew Tupper to stop creating more plastic waste by ceasing to sell pomegranate arils in plastic containers.
POM Wonderful is a private company founded by a billionaire couple involved in industrial agriculture and also affiliated with pesticide manufacturers. In 2006, Newsweek estimated POM Wonderful’s sales had increased from $12 million to $91 million in three years. It’s too bad it had to exploit a piece of fruit to do so. While it’s admirable that POM Wonderful has opened many people’s eyes to the health benefits of eating pomegranates, they’ve polluted the planet in doing so.
Plastic can take up to one million years to decompose, leeching chemicals into soil and water systems in the meantime. Americans use 2.5 million plastic bottles every hour and plastic items thrown into the ocean kill up to one million marine animals every year. Even plastics that get recycled cause severe environmental damage by releasing toxins into the air when melted. It’s shocking that a company who makes enough money to feed the entire planet is willing to pollute the earth to make even more.
Doesn’t the actual pomegranate provide a suitable container for the seeds? Capitalizing on Americans’ lack of willingness to crack open a piece of fruit is helping POM Wonderful’s profit margins while also helping to destroy the planet. Tell POM Wonderful to show us how “wonderful” they really are by not continuing to sell pomegranate arils in plastic containers.
Dear Matthew Tupper,
Your company has made plenty of money by selling conveniently, albeit environmentally irresponsibly, packaged pomegranate products. Apparently that isn’t enough, though, because now you take pomegranate arils out of their perfectly suitable, natural packaging (the pomegranate), and place them in plastic.
With plastic waste being a worldwide environmental problem, it’s amazing that companies like yours still find more and more wasteful and unnecessary reasons to use it. It’s time for companies to be willing to forgo making profits if it means they have to further damage the planet to do so. We ask you to stop adding even more to the problem of plastic waste by no longer selling pomegranate arils in plastic containers.
[Your Name Here]
Photo Credit: theshiksa.com