Ask Revlon to Stop Testing on Animals

Target: Revlon President, Alan Ennis

Goal: Tell the truth about animal testing on cosmetic products, and stop any testing that is occurring

Revlon has long been considered a cruelty-free company. However, in recent years Revlon has opened up cosmetic manufacturing in China, where animal testing is compulsory. When asked whether the company is testing on animals in China, Revlon representatives responded by saying, “Revlon is in full compliance with all applicable laws and regulations related to animal testing.” This arbitrary statement has led consumers to believe that Revlon is hiding the fact that it now tests on animals.

PETA has recently withdrawn its endorsement of Revlon as a cruelty-free company, now claiming that the company does indeed test on animals. PETA also recently bought a large share of Revlon’s stock so that they could determine once and for all whether Revlon is abusing animals for the sake of beauty.

An independent manufacturer who sells ingredients to Revlon to make cosmetics also reported that Revlon recently ordered tests on 50 animals. These tests involve injecting rabbits or mice over and over again until the subjects die in order to determine at what concentration the product is lethal.

Animal testing is an outdated practice that is no longer necessary to ensure the safety of cosmetics. Alternative methods, such as using human cells, are readily available and equally effective. There is no reason in this modern world that animals need to be tortured for the sake of beauty products. Further, Revlon needs to come clean to its consumers about animal testing once and for all. Please ask Revlon to admit to animal testing and to stop abusing animals.


Dear Alan Ennis,

Until recently, Revlon has been a cruelty-free company. PETA is now claiming that your company tests its cosmetics on animals in manufacturing facilities in China.  As you know, PETA has recently bought large shares of your company in order to gain transparency about this issue and determine once and for all if you are using animal subjects in tests. Animal testing is compulsory for manufacturing cosmetics in China and Revlon has not denied its participation in this cruel and outdated practice.

A manufacturing company who distributes ingredients to Revlon has claimed that your company recently ordered tests on 50 animal subjects, wherein rabbits or mice are repeatedly injected with chemicals to determine at what concentration they are lethal. These animals end up dying a slow and painful death from the process, even though effective alternatives are available.

Revlon consumers want to know once and for all whether your company is testing products on animals in China. Since PETA has moved Revlon to the “does test on animals” list, Revlon representatives have neither confirmed nor denied this claim. Please come clean about animal testing in China, and stop this inhumane and outdated practice.


[Your Name Here]

Photo credit: Animal-Testing via

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  1. Diane Cherry says:

    Revlon, please think about the pain and suffering of animals who have a body system like ours. Respecting nature is much more important than the bottom line; today’s aware people want health and humane practices. It’s time for a change – to develop innovative ways that do not cause “consternation of spirit”, that is, a bad feeling when selecting or using a product which does not conform to values that are right and true or causing unrest when we go to select a more affordable product. See it as an opportunity to gain respect in the eyes of the public for future generations. Anything less is slighting consumers good faith in helpful products and their hard-earned dollars in their buying selections.One good place to start is to return to the U.S. for manufacturing instead of China so that you will not need to be “in full compliance with all applicable laws and regulations related to animal testing” in that country.
    Thank you.

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