Target: James M. Sgueo, National Alcohol Beverage Control Association President and CEO
Goal: Reduce the practice of binge drinking and encourage Americans to drink in moderation
The CDC’s latest study, released January 8 2013, does not offer encouraging results on the trend of binge drinking in American society. In fact, it reflects the exact opposite, enough so to indicate that binge drinking may be becoming a serious problem in society today.
The CDC’s study was primarily taken on female drinkers, and it revealed that one out of eight women in the country engaged in regular binge drinking, as well as one in five high school-aged women. The study concluded that the most binge drinking occurred within the 18-34 age demographic, and that it put women at increased risk of highly dangerous diseases such as breast cancer and heart disease.
It’s not just women, either, who are at increased risk due to binge drinking. 2012 statistics indicated that it is on the rise amongst college students in general, as well as teens. Binge drinking, of course, can lead to nasty health side effects such as liver damage, dehydration, memory loss, and brain damage among all drinkers, and thus needs to be combated in order to better public health.
The National Alcohol Beverage Control Association (NABCA) needs to ramp up its anti-binge drinking efforts to help combat this rising, dangerous trend. It can make more public presentations, or use funds to create more public advertisements. Its members can practice non-profit community outreach. It simply needs to start doing more; as long as the binge drinking problem in the country continues to increase, everybody needs to do more to help stop it.
Dear James M. Sgueo,
Your country’s binge-drinking problem is reaching a critical level; new studies are being released weekly detailing what a disaster this is becoming. Your organization needs to take action to reverse this trend.
The negative effects of heavy alcohol consumption, as I’m sure you know, range from nausea and vomiting to brain damage and liver failure. The most serious side effects take place among the heaviest drinkers…and right now, the heaviest drinkers are the youngest drinkers. The age 18-34 demographic holds the dubious distinction of having the most binge drinkers, and this includes college-aged and high school-aged kids.
The people of this country need to learn how to practice safe drinking habits. Binge drinking is an unwise life choice and can lead to destructive health problems down the road. Your organization has the power to keep it from happening, and you need to use that power. Make presentations. Take out advertisements. Start campaigns. Do whatever it takes to keep binge drinking from becoming a more serious problem.
[Your Name Here]