Target: Beyonce Knowles
Goal: Convince Beyonce not to endorse Pepsi in 2013.
Pepsi Co. has used dozens of celebrities to endorse its products, one of the most recognizable being Beyonce Knowles. She has appeared in ads for Pepsi since 2002 and a new campaign featuring Beyonce is scheduled for 2013. With Beyonce being a multi-platinum recording artist, actress and fragrance designer, is she really so desperate for money that she needs to endorse products that contribute to ADHD, obesity and diabetes? Beyonce should use her celebrity power to encourage responsible eating and purchasing practices by discontinuing her endorsement of Pepsi products.
Pepsi contains high-fructose corn syrup, which can cause heart disease, obesity, cancer, diabetes and tooth decay. The carbonation in the beverage has also been linked to causing osteoporosis. As if that’s not enough reason not to promote Pepsi, the drink also contains phenylalanine which some health experts say may be linked to attention deficit hyperactivity disorder (ADHD). Considering it has more caffeine in it than a cup of tea and high fructose corn syrup equalling 41 grams of sugar, it’s no wonder that children who drink it would display hyperactive behaviors. With millions of children being misdiagnosed and medicated for ADHD, do they really need to have products that cause it pushed on them?
Some of Beyonce’s fans are as young as two years old. Children and adolescents demonstrate her influence over them in the way they emulate her dance moves and style. Now in addition to encouraging young girls to dance seductively while telling young boys to “put a ring on it,” she’s going to ask them to drink Pepsi as well.
As public figures, celebrities have wide-reaching influence that should be used to promote awareness about social and environmental issues. Tell Beyonce to help her fans maintain a healthy lifestyle by not endorsing products that are bad for them. Ask her to discontinue her endorsement of Pepsi products.
Dear Beyonce Knowles,
You are an artist with wide-reaching influence, especially among your younger fans. By promoting Pepsi, you are encouraging them to consume a product that has been linked to obesity, diabetes, tooth decay, osteoporosis and ADHD. With so many children being unfairly medicated because they exhibit hyperactive behavior, do you really need to make it more difficult for them to concentrate by encouraging them to drink a beverage containing caffeine and 41 grams worth of sugar?
Celebrities like you have incredible power to influence your young fans to educate themselves about living a healthy life. All too often, however, money is given priority over environmental and social consciousness. Please stop this trend by discontinuing your endorsement of Pepsi.
[Your Name Here]
Photo Credit: letsprotectanimals.co.uk