Target: American Advertising Industry
Goal: Depict more interracial and gay couples in commercials
If you watch commercials, you’ll often see couples happily selling restaurants and home appliances to the American viewing public. One thing most of these couples almost always have in common is that they are monoracial and heterosexual. This misrepresentation of romance in America is sexually and racially prejudiced. It offers credence to some people’s idea that being in a monoracial, heterosexual relationship is “normal” and anything outside of that is not. Ask businesses to accurately portray love in America by including more interracial and gay, lesbian, bisexual, transgender (GLBT) couples in their commercials.
One in twelve couples in America are biracial and over fifteen percent of marriages in 2010 were between couples of a different race. As more immigrants come to America, more people’s eyes are being opened to how mixing cultures can result in meaningful relationships. In addition to interracial couples, a 2011 survey found that 9 million people identify as being gay, lesbian, bisexual or transgender. With such a diverse set of romantic unions, you would think the advertising industry would have realized that there are more than just monoracial, heterosexual couples using its products.
The way people perceive the world is greatly affected by advertising. Consumers are constantly being exposed to ads showing them how their lives should be. Along with being stylish, beautiful and rich, commercials show consumers that in order to fit in, they should also be in a monoracial, heterosexual relationship. The exclusion of interracial and GLBT couples in commercials can lead many to feel marginalized, isolated and ignored.
Companies like Verizon, Ikea and Southwest Airlines have recently begun to represent interracial and GLBT couples in their advertising. Tell the advertising industry that’s not enough. America is made up of a diverse group of people with varying backgrounds and lifestyles. Ask the advertising industry to acknowledge this by including more interracial and GLBT couples in its commercials.
Dear American Advertising Industry,
Nine million Americans identify themselves as being gay, lesbian, bisexual or transgender. One in twelve American couples are interracial. Although these citizens are an integral component of America’s diverse cultural makeup, they are grossly underrepresented in advertising. Simply turn on the TV to find out what the advertising industry thinks American couples should look like. Always monoracial and always heterosexual. The exclusion of interracial and GLBT couples in advertising leads many to believe that being in a monoracial, heterosexual relationship is “normal” so being in any other type of relationship must not be.
Stop this racially and sexually discriminating misrepresentation of romance in America by including more interracial and GLBT couples in commercials.
[Your Name Here]
Photo Credit: tvcnnnewsjournal.com