Support Sustainable Alternatives to Meat

Target: Impossible Foods, producer of the plant-based impossible burger

Goal: Show support for plant-based meat alternatives, which reduces greenhouse gas emissions and use less natural resources.

Plant-based burger producers are putting down roots in the food industry, which means there might be a future where we can enjoy “meat” without sacrificing animal welfare, forests, and land. Big names like Bill Gates and Leonardo DiCaprio are investing in meat alternatives, which imitate traditional meat taste, smell, and texture. Plant-based burgers indicate a positive shift in the food industry by recognizing the destructive nature of meat production–from converting forests to pasture to using excessive amounts of water to produce livestock feed–and offering solutions.

There are many companies in different stages of research and production, but Impossible Foods is perhaps one of the most recognizable in the United States. They are responsible for the Impossible burger, which is a patty made of wheat, coconut oil, potatoes, and heme, a “basic building block of life on Earth” that gives meat its distinct taste and smell. While traditional livestock farming uses 30% of all land and 25% of all freshwater on Earth, the Impossible burger uses 95% less and 87% less, respectively. Another way of looking at it is that eating one Impossible burger saves us 75 square feet of land and saves us water equivalent to a 10-minute shower. Obviously, the Impossible burger has a huge potential to save natural resources.

However, a food analyst claims that food is “culturally based and very habitual,” meaning it could take up to a decade to see if this approach is making an impact. Other companies are following suit, including Beyond Meat (pea protein), Memphis Meats (cell-grown meat), and Moving Mountains (plant-based). Other approaches include implementing Meatless Mondays like the Argentinian presidential office has enforced for its staff, eating insect protein, ethically-raised meat, or altogether switching to a plant-based diet. Impossible Foods is setting an example and is attempting to transform the food industry. Sign the petition below to praise their efforts in helping reduce environmental degradation and promoting a healthier alternative to  animal meat.


Dear Impossible Foods,

There is no shortage of innovation and inspiration in the food industry, not the least your efforts in creating a viable meat alternative. The Impossible burger uses 95% less water and 87% to produce than the traditional beef burger. This is significant in a nation with a population that eats meat at least once a week. Although eating meat is embedded in our culture and habits, you are doing the public a service by offering a plant-based alternative that also caters to the customer’s senses. By trailblazing the meat alternative industry, you are demonstrating that a future with a sustainable food industry is attainable.

Thank you for recognizing that natural resources need our protection. Thank you for recognizing that our current meat consumption habits need to change. Although it might be long until meat alternatives are available to all communities at an affordable price, the Impossible burger is still a testament to innovation in the name of sustainability. I praise you for your efforts and your mission to create a sustainable future.


[Your Name Here]

Photo credit: Sharone Gott

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  1. Jennifer Day says:

    Yes yes yes!!! We need this for the future of our planet!
    Yes 100% yes!!

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