Target: Ray Hildebrand, Puratone CEO
Goal: Stop abuse of pigs in Puratone factory
Puratone, one of Canada’s largest pork producing farms, supplies meat products to many of North America’s largest grocery chains. The corporation claims it is a leader for “safe and responsible” pork manufacturing and that its employees care about the health and welfare of the animals.
Recently, however, an activist working for Mercy for Animals (MFA) went undercover to Puratone’s factory. The activist wore a hidden camera while touring the facility, and recorded events that directly contradict what the corporation claims. The camera caught pregnant sows being kept in tiny cages too small for them to stand or turn around. Many sows had open wounds that were untreated and infected. Piglets were killed by being slammed into concrete, and many had their tails docked with no anesthesia. Factory employees laughed as they worked and tortured the pigs, and not one showed remorse or concern for his or her actions.
After MFA published the video, Puratone’s CEO, Ray Hildebrand, released a statement saying he was “disturbed” by the footage and promises “corrective action” for all employees involved. However, MFA has evidence that Puratone’s leadership was well aware of the abuse occurring in the factory long before this specific video was released. Hildebrand obviously did nothing to curb the behavior.
The cruel treatment of these animals should not be tolerated. Pigs are very intelligent creatures and deserve respect. Puratone’s strategy is just to apologize and hope consumers forget the conditions of its factory. Tell Ray Hildebrand to clean up the company’s act and enforce humane treatment of its pigs or consumers will purchase their meat from other sources.
Dear Mr. Hildebrand,
I’m sure you’re aware, but animal abuse is rampant at Puratone’s manufacturing facility. Both pigs and piglets are kept in deplorable conditions, fed terrible food, and are then tortured before being killed. Contrary to what your publicists claim, your corporation is clearly not committed to the health and safety of its animals.
People are tired of hearing about this kind of abuse. There are many other suppliers that treat animals humanely, and more and more consumers are turning to those suppliers to purchase their meat. If Puratone does not change its policies, your customers will take their business elsewhere and you will be forced into bankruptcy. It is imperative to the survival of your company that you ensure the well-being of the pigs in your factories.
[Your Name Here]
Photo credit: titanium22 via WikiCommons