Target: Larry Page, CEO of Google
Goal: Praise Google for financially supporting research into gender equality on television.
Television constitutes a staple of daily life for many children, but research shows that most television programs offer few positive representations of women and girls. As part of its new Global Impact Awards Initiative, Google has pledged $1.2 million to the Geena Davis Institute on Gender in Media for further research into gender roles and representation on television. Sign the petition and thank Google for its commitment to gender equality in the media.
The Geena Davis Institute on Gender in Media was founded in 2004. Its mission statement is to analyze the representation of women and girls across various entertainment media. The results so far, to quote one writer, are “relatively bleak”: a recent study by the nonprofit organization found that only 28% of characters in family films are female, and 18% of the female characters in children’s shows are dressed in “sexy attire.”
There is a long way to go before gender equality is achieved in children’s media, but Google’s recent support of the Geena Davis Institute is a significant step forward for the organization, which will use the money to further investigate gender roles in kids’ TV and movies, specifically through the creation of software that will scan and assess films and TV shows. Technology like this will allow the organization’s researchers to spend less time collecting data and more time analyzing what it all means. According to Madeline Di Nonno, executive director of the Geena Davis Institute, the money will make a world of difference to the nonprofit, and studies that would have taken up to a year to complete will be finished much more quickly.
By allotting over one million dollars to the Geena Davis Institute, Google has signaled both the importance of gender equality in media and its commitment to supporting the struggle for equal representation. Join in applauding Google’s decision, and sign the petition now.
Dear Mr. Page,
Google’s inaugural Global Impact Awards Initiative recently granted the Geena Davis Institute on Gender in Media $1.2 million. I would like to express my sincere thanks to Google for its support of gender equality in media.
As you may know, positive female role models in children’s television and movies are startlingly rare. A recent study by the Geena Davis Institute found that less than one-third of characters in family films are female, and that a whopping 18% of female characters on kids’ TV shows are dressed in “sexy attire”—hardly what one should expect of modern children’s entertainment.
The grant you have given the Geena Davis Institute will allow the nonprofit to not only continue but to improve its research. Thank you for helping in the fight for gender equality in the media.
[Your Name Here]
Photo credit: gbaku via Flickr