Thank LEGO for Making a Child’s Dream Come True

Target: Customer Service Representatives at LEGO

Goal: Thank LEGO for surpassing their customer service duties

LEGO went above and beyond customer service when they made the dreams of an eleven-year-old boy with Asperger Syndrome come true. The boy, James Groccia, has been playing with LEGO toys most of his life; they have even helped him develop social skills.

Two years ago James fell in love with the Emerald Night Train set, retailing at $100. In an attempt to teach James financial responsibility, his parents told him he would have to save up his money in order to buy the train set.

By the time he had saved up the money for the train set, it had been discontinued. James’s parents did their best to locate the train set, even searching internet bidding sites, but found that the train set is now only available for more than double its price.

James decided to write a letter to LEGO to see if they had any in their warehouse or any other ideas of where he could get the train set. In the letter, James explained his love of LEGO products listing off numerous sets that he has been playing with for years. He told the company that for two years he had saved all the money he received for his birthday, holidays, allowance and even money he got for participating in a research project.

LEGO originally responded to the letter confirming they did not have anymore. Then, just two days before his eleventh birthday, a package arrived. Inside was the brand-new Emerald Night Train set that James had been coveting for so long.

There was also a heart-warming letter from the employees at LEGO. They thanked James for his loyalty and patience, explaining it was fans like James that made the LEGO Company so lucky.

The family filmed James’s reaction and uploaded the joyful occasion to YouTube. James and his entire family were ecstatic; even his younger brother can be seen wiping away tears from his eyes.

It is not very often that a company will go to these lengths to make their customer’s dreams come true. Sign the petition to thank LEGO for their continued devotion to customer service and for restoring faith in humanity.


Dear LEGO Customer Service Representatives,

Your efforts to make an eleven-year-old boy’s dream come true are truly inspirational. James Groccia saved all of his money for two years in order to buy the Emerald Night Train set. By the time he had enough money to purchase the set, it had been discontinued. James was heartbroken and wrote a letter to you asking if there were any left in the warehouse.

Although there were not any available at the time, you took it upon yourselves to track down a train set for James and send it to him in time for his eleventh birthday. The pure joy and excitement felt by James and his entire family is a feeling unmatched by any other.

Thank you so much for going above and beyond for James. LEGO has always been his favorite and your actions prove what a great company you are. Finding that train set for James was heartwarming and restored some faith in humanity.


[Your Name Here]

Photo credit: Ian Britton via

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