Goal: Tell Hasbro to begin marketing the Easy-Bake Oven in a gender-neutral way.
Hasbro’s easy-bake oven is the perfect gift for young children who want to learn how to cook. There’s only one problem: they market it exclusively to girls. This has caused 13-year old McKenna Pope to take a stand against the toy company. Her younger brother asked for dinosaur toys for Christmas, but also asked for an easy-bake oven. He loves cooking and he wants his own kitchen supplies. When McKenna asked her brother why no boys are in the Easy-Bake Oven commercials, he gives the answer most people have been trained to believe: “because only girls play with it.”
This is a sad, but true, impression most people have. Because Hasbro markets the Easy-Bake Oven to girls with pink packaging and girl-friendly commercials, most people believe this toy is not for boys. However, millions of men grow up and learn how to cook, and many do it more often or enjoy it more than women. For kids like McKenna’s little brother, the Easy-Bake Oven is the perfect toy.
Tell Hasbro that you want a new Easy-Bake Oven marketing campaign that emphasizes gender neutrality. Hasbro simply has to include a few boys in their commercials to let those watching from home know it’s okay to play with the toy. The stereotypes we hold as adults are formed at a young age. Sign the petition below to help eliminate harmful gender stereotypes starting with the Easy-Bake Oven.
Your Easy-Bake Oven is one of the most popular and iconic American toys. However, for as long as it has existed, you have continued to market it exclusively to a female audience. Not only are you missing an opportunity to expand your consumer base, but you are reenforcing gender stereotypes that don’t make any sense.
There are millions of men who love to cook just as much as much as their female companions. Unfortunately, at a young age, when boys see commercials for the Easy-Bake Oven featuring only girls, they may get the idea the toy isn’t for him. This is a terrible message to send young children, and it can lead to them growing up and believing women are meant to cook and men aren’t.
Please, consider marketing your Easy-Bake Oven to both boys and girls. You stand to gain more costumers, and young boys will be able to gain an appreciation for an activity they may have thought wasn’t for them. You don’t have to make a “boy version” of the Easy-Bake Oven–in fact, that would defeat the purpose. Just include boys and girls playing together in your commercials, and let children know that learning how to cook is fun, no matter their gender.
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