Target: President Barack Obama
Goal: Support and promote small businesses by proclaiming the Saturday after Thanksgiving as Small Business Saturday
First celebrated unofficially in 2010, Small Business Saturday encourages shoppers to go to the independently owned businesses in their local communities on the Saturday following Thanksgiving. Black Friday has certainly been established as the shopping holiday for the large chain companies, but smaller local businesses are often overlooked for tremendous savings and door busters. Please sign this petition and urge President Obama to nationally proclaim the Saturday after Thanksgiving as Small Business Saturday.
Small Business Saturday was conceived and promoted by American Express in 2010 and has grown each year. Last year alone, American Express reports that more than 100 million customers participated and spent their hard-earned cash at local businesses.
Many cities and states have independently proclaimed the day as Small Business Saturday in order to boost awareness and participation in the spirit of the day. Mayor Michael Hancock of Denver justified his proclamation stating, “Small business is big business in Denver, with our small businesses comprising 80 percent of our total businesses here in the city.”
Independent retailers don’t often have the budgets for big advertisements making it harder for them to gain the attention of shoppers. While they may not compete on discounts, small businesses offer one-of-a-kind merchandise that is specific to the community and locale. Small Business Saturday gives back to local communities and supports the citizens of the community.
Please sign this petition and urge President Obama to nationally proclaim the Saturday after Thanksgiving as Small Business Saturday for communities and business owners everywhere.
Dear President Obama,
Small Business Saturday was started in 2010 by American Express as a way to promote small businesses during the shopping holidays. Falling on the Saturday after Thanksgiving, Small Business Saturday reminds shoppers to support their local communities by shopping at independent retailers for their holiday needs.
When small businesses are struggling most, it is important for this day to be treated with as much importance as Black Friday and Cyber Monday. Please nationally proclaim the Saturday after Thanksgiving as Small Business Saturday and help small businesses thrive during the largest shopping season of the year.
Consumers are inundated with advertisements for Black Friday weeks in advance. The event has boiled over to Thanksgiving, with some stores opening as early as 8 p.m. The savings are huge, the crowds are determined, and the spirit of giving appears to be lost. Small Business Saturday promotes small businesses in a way that most of them can’t. Marketing is not often in the budget for small businesses and proclaiming the day in their honor would remind consumers not to forget about the little guys.
Shopping locally not only helps the independent retailer grow their business, employ local citizens, and provide one-of-a-kind products, it keeps the money in the community. It is especially important for local communities to educate consumers about where their money goes when they shop at a large national chain versus a local community store.
Please proclaim the Saturday after Thanksgiving as Small Business Saturday and help to promote the American dream for independent business owners.
[Your Name Here]
Photo Credit: silkwormsink.blogspot via Yahoo