Target: Rod Brenneman, Butterball CEO
Goal: Stop Butterball from allowing animal abuse in factories
Besides having a ridiculous name, Butterball has a serious problem. In December of 2011, the food products manufacturer was targeted by Mercy for Animals (MFA) for gross abuse of turkeys at a factory in North Carolina. MFA released footage featuring Butterball employees throwing, kicking, stomping, and dragging turkeys around the facility. In response to the video, Butterball apologized, terminated the employees involved, and promised that there would be “zero tolerance” of further turkey abuse on Butterball property.
However, another video was recently released by MFA that again depicted more turkey abuse by Butterball employees at several different factories. Butterball has already apologized for the incidents, suspended the employees in the video, and launched a full investigation, publicly stating that “any allegations of animal mistreatment” are taken “very seriously.”
When a company is accused two years in a row of cruelty towards its turkeys, the company is demonstrating that it does not, in fact, take animal mistreatment “very seriously.” Butterball’s strategy is to apologize and hope American consumers will forgive and forget. It is unlikely the company will actually enact preventative policies that will ensure the safety of future animals at the factories. Tell Butterball’s CEO that reports of animal abuse will not be tolerated. Americans want to purchase their meat from suppliers that are reputable and humane.
Dear Mr. Brenneman,
American consumers are tired of hearing about animal abuse at Butterball’s factories. The videos that have recently surfaced demonstrate that your company clearly does not enforce its “zero tolerance” policy towards cruelty.
There are many other suppliers that treat animals humanely, and more and more Americans are turning to those suppliers to purchase their meat. If Butterball does not change its policies, your customers will take their business elsewhere. Therefore, it is imperative to the survival of your company that you ensure the safety and well-being of the animals in your factories.
[Your Name Here]
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