Target: Trader Joe’s
Goal: Thank Trader Joe’s for making the transition to selling only sustainably caught seafood in its grocery stores.
Trader Joe’s heard the protests of Greenpeace and shoppers and is removing red listed seafood from store shelves. The grocery store will start offering only sustainable seafood starting December 31, 2012. Applaud the company for coming clean about selling red labeled fish and making the switch to selling sustainable seafood for the benefit of marine life and for the conservation of marine habitats.
For years, the grocery store chain was selling red list seafood. Red list seafood includes marine species that are endangered because of habitat destruction caused by pollution or because of overfishing. The list of fish labeled red includes fish like the Atlantic Halibut, which matures slowly and is therefore more susceptible to overfishing; bluefin tuna, which is highly valuable and therefore suffers from depeleted populations and also contains high levels of mercury and polychloinated biphenyls (PCBs), which have been shown to cause health problems in various studies; and red snapper, which are a commercially caught slow maturing fish vulnerable to overfishing.
Trader Joe’s did not label its seafood so unsuspecting customers would buy unsustainable seafood that they might not have otherwise. Customers could not make an informed decision about the most sustainable seafood to buy at Trader Joe’s grocery stores. After months of protest from activist organizations like Greenpeace and from concerned shoppers, Trader Joe’s has pledged to make sustainable seafood purchases and promote sustainable fishing practices by using its buying power as leverage.
Now, detailed labels will tell customers the species of fish, how the seafood was caught, and where it comes from. The grocery store will also be involved in addressing the importance of marine reserves to fight the destruction caused by unsustainable catch or production methods. Trader Joe’s will be a case study for other grocery stores still in line for shifting to sustainably caught seafood. Sign this petition to applaud these new efforts in becoming a more transparent and sustainable company.
Dear Trader Joe’s,
Your dedication to providing sustainable seafood choices to shoppers is admirable. Transparently making the shift from buying red listed fish to supporting sustainable fishing is a stepping stone in the global shift toward sustainable living.
You are taking a step in the direction of sustainability by being honest about current unsustainable buying practices and by pledging to make changes in the way you buy and label your products. Now, your shoppers know what unsustainable seafood is and can use that knowledge to make better decisions wherever they find seafood. Also, other grocery stores can use your story as a case study to remove unsustainable seafood from their shelves, too.
Thank you for supporting sustainable fishing and for giving your shoppers the opportunity to spend their money wisely.
[Your Name Here]
Photo credit: http://www.geograph.org.uk/