Target: Microsoft CEO Steve Ballmer
Goal: Start powering Windows’ cloud storage data centers with clean energy
A pioneer of personal computing, Microsoft undeniably helped evolve consumer technology to its current level of ubiquitousness. But while the company may have ushered consumers into the 21st century, the methods of energy it now uses to power its cutting-edge technology lag several decades behind. Unlike Google and Apple, Microsoft has been investing heavily in areas linked to dirty sources of energy to power its cloud storage. Tell Microsoft it’s time to clean the cloud.
Given that both Windows 8 and Microsoft’s Surface tablet recently hit the market, more and more Windows users will find themselves tapping into the cloud to store their personal data. While it may be a convenient form of new data technology, the cloud has one major downside: the sheer amount of energy it takes to run at all times. Microsoft’s massive data centers burn incredible amounts of electricity, and the tech giant is only building more. Unfortunately, it’s not turning to new sources of clean energy to power the ever-expanding cloud. Instead, the company has been building new data centers in areas like Wyoming and Virginia, where it links into coal-burning power plants and risky nuclear generators to keep data online.
With the resources it has at hand, Microsoft can do better. Dirty, risky power may be the easy way to keep the cloud up and running, but it’s not sustainable and it’s not responsible. Demand that Microsoft take a stand for the future of the planet and sever ties with dirty energy immediately.
Dear Mr. Ballmer,
As one of the foremost producers of consumer technology, Microsoft has a responsibility to uphold certain standards of corporate citizenship. As your ever-expanding cloud technology continues to eat up more and more electricity, it is imperative that you find ways of powering the cloud without resorting to coal or nuclear power.
Both coal-burning power plants and nuclear generators can–and often do–have disastrous effects on the environment around them. Whether it’s egregious air pollution or unpredictable explosions, these sources of energy are dangerous and unsustainable. Microsoft might benefit from using dirty energy in the short run, but the future of the company depends on how willing it is to invest in the future of American energy.
As Windows 8 and the Surface tablet reach consumers this week, I ask that you stand up for the future of our planet. Your customers deserve to store their data without ruining the planet at the same time. Clean up Microsoft’s cloud by switching to wind and solar energy today.
[Your Name Here]