Target: Mikael Ohlsson, CEO of IKEA
Goal: To applaud IKEA for its sustainable business plans and urge other companies to adopt similar renewable strategies
Just this week IKEA announced its plans to use 100% renewable resources to become completely energy independent by the year 2020. The company – which phased out plastic bags in 1997 and stopped selling incandescent bulbs in 2010 – plans to rely on the sun and the wind to produce all the power it uses at its stores and buildings, in an effort to combat climate change and protect against higher energy prices. As the world’s largest home furnishings store, IKEA could have a huge impact on global energy consumption with these progressive goals.
Under the new plan, IKEA will invest $1.95 billion from 2009-2015 in solar and wind power to produce at least 70 percent of the group’s energy. By the year 2020 it will produce as much renewable energy as it consumes. Additionally, the company plans to halve its greenhouse gas emissions from operations by 2015, from its 2010 levels.
The company is well on its way to meeting these new goals, as it already generates 27% of its electricity from renewable energy with its six privately owned wind farms in Europe and 90% solar powered stores in the U.S.
If successful, the proposed plan should protect the company from both spikes in global and regional energy prices and the introduction of carbon legislation around the world. The company itself could become a net exporter of energy, selling surplus to outside suppliers or customers. This puts IKEA in first place among leading companies trying to adapt to changing environmental pressures. Please sign this petition in support of IKEA’s sustainable business practices and plan for energy independence.
Dear Mr. Ohlsson,
We applaud your company’s proposed plan to become energy independent by the year 2020, as well as your continued devotion to sustainable business practices and conservation. With your plan to move completely to clean energy, you are not only playing a huge role in protecting the global environment, but also acting as a pioneer for the future of green business.
The success of this plan will both raise attention to environmental impact and create a new standard for companies to work towards. It has already been called a roadmap to a “clean industrial revolution” signifying the idea that green business will one day be universal, rather then optional. Thank you for your devotion to the environment.
[Your Name Here]