Stop Airing Misleading Anti-Gay Marriage Ads

Target: Brian Brown, President of The National Organization for Marriage

Goal: To get anti-gay marriage organization to stop lying in campaign ads

The National Organization for Marriage (NOM) has started airing ads in Maine using misleading anecdotal arguments about the supposed consequences of legalizing same-sex marriage, claiming that legalization would affect the religious community’s right to freely oppose marriage equality. The organization hopes to defeat the proposition that would overturn the state’s ban on marriage equality and is willing to deceive voters into allowing discrimination to continue. It is time for NOM to tell the truth about its anti-gay motives and stop creating ads that intentionally mislead voters.

One of the campaign’s ads involves the owners of a Vermont inn who faced legal action after refusing to allow a lesbian couple to hold a wedding ceremony at their business for religious reasons. The ad implies that the owners were only sued because same-sex marriage is legal in Vermont, while the legal action was actually based on an anti-discrimination law that requires businesses to treat all groups of people equally.

Another ad claims that a Canadian sportscaster was fired for simply expressing his religious-based opposition to same-sex marriage. The ad fails to inform the viewers that, in addition to expressing his views, the sportscaster publicly made a variety of hateful anti-gay comments. Additionally, the man’s former employer has stated that his firing was only partially related to his offensive comments.

The organization’s goal is to scare religious voters into believing their rights will be taken away if gay people are permitted to marry by equating marriage equality with discrimination. Marriage equality reduces discrimination for the LGBT community; it does not increase discrimination against the religious community. NOM must stop promoting the myth that equality for the gay community will affect the rights of religious groups to freely express their views.


Dear Brian Brown,

The ads that your organization has been running in Maine contain blatantly false information and are misleading voters into opposing same-sex marriage.

The ads imply that the legalization of same-sex marriage would result in discrimination against those who oppose it for religious reasons, but it has not affected free speech in other states, and the rights of religious people in Maine would continue to be protected. Ending legal discrimination for one group does not reverse the rights of another; it brings the entire community closer to equality.

I am asking that you stop intentionally misinforming voters about the consequences of same-sex marriage and allow the citizens of Maine to make their own decisions about the future of equality in their state.


[Your Name Here]

Photo credit: Fibonacci Blue via Flickr

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