Target: Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities
Goal: Stop Coca-Cola greenwashing campaigns
Companies that advertise environmentalism on their plastic bottles because there is a small “Recycle Me” icon on the back are not taking every measure to reach sustainability. Marketing environmental stewardship should be left to those directly contributing to the conservation of global ecosystems. Coca-Cola is a greenwashing corporation. The emotional advertising Coca-Cola uses in ads starring insects and polar bears and in ads touting their PlantBottle falsely garners ecological hope in association with products that are the cause of ecological degradation like the Great Pacific Garbage Patch. Stop Coca-Cola from greenwashing by signing this petition.
Greenwashing is a marketing and advertising technique that deceitfully promotes a company’s image as “green.” Emotional appeals are frequently used in advertising to help create a seamless image that is hard to disbelieve at the time of viewing. It’s up to consumers to see these strategies and force companies to take responsibility for their actions and either stop the deceptive marketing or start being 100 percent committed to the environment and to global ecosystems by taking every measure to stop producing wasteful products like plastic.
When people see ads that proclaim sustainability, they are more likely to buy that product because of their environmental concerns. Advertisements that play on these concerns but do not actually contribute solutions to the problems we face can undermine the intentions of the buyer. Most people do not have time to do all of the necessary research it takes to find out if every ad we are exposed to is telling the truth. It is up to the advertiser to be transparent and tell those exposed to the ad the full truth, not a half lie. Even half a lie is a lie.
Coca-Cola products sold in plastic bottles, whether made of some plant material or not, are contributing to the environmental problems we face like pollution and oil dependency. When they release campaigns that claim environmental friendliness, they are only focusing on one small aspect of their overall goal. Their overall goal is economic first, environmental last. Tell Coca-Cola to reduce greenwashing and strengthen environmental accountability and advocacy.
Dear Mrs. Clark,
Coca-Cola markets environmental sustainability in association with its products despite its sales of over 25 billion plastic-based containers each year. This greenwashing will not be accepted. Using emotional appeals like nature scenes in commercials and promoting a plastic bottle that uses some plant material as sustainable deceive consumers.
Coca-Cola products do not benefit nature and any form of plastic bottle contributes to environmental degradation. Until Coca-Cola becomes a 100 percent ecofriendly company, meaning Coca-Cola is a carbon neutral and waste free company, use caution in marketing about sustainability. Stop greenwashing.
[Your Name Here]