Target: General Mills CEO Ken Powell and Nestle CEO Paul Bulcke
Goal: Commend General Mills’ and Nestle’s effort to make their products healthier
It seems that efforts to create more health conscious foods by many around the world have not gone unnoticed. It was recently announced that General Mills Inc. and Nestle will by 2015 reformulate 20 of their jointly marketed cereal brands overseas in an effort to make them healthier for consumers. According to the two companies, this is mainly in response to a growing sentiment among parents that breakfast cereals contain too much sugar to be a viable daily option for feeding their children. As child obesity and diabetes are becoming larger concerns around the world, this effort deserves our praise and support. Help send a message that we want more efforts like this from food manufacturers.
The GM/Nestle joint venture is the leading manufacturer of children’s cereal in Europe, which is primarily where this new policy will be implemented. The plan is to cut sugar by an average of 24 percent as well as 12 percent of sodium from each serving of cereal, while also boosting calcium and whole grains. The reformulation being implemented is estimated to affect up to 5.3 billion portions of cereal per year. A study done by a British consumer watchdog magazine says that out of the top 50 cereals sold in Europe 32 were high in sugar, and most of those are aimed at children.
The epidemic of child obesity is something that people can no longer afford to be ignorant of. Efforts like this one by GM and Nestle will improve the quality of food people consume, and at the same time raise awareness about child obesity and the dangers of high sugar diets. Please help support this effort which will hopefully lead to more like it in the future.
Dear Mr. Powell and Mr. Bulcke,
We would like to applaud the recent efforts of General Mills and Nestle to cut sugar and sodium from cereals distributed jointly outside of the United States. As you are no doubt aware, childhood obesity is an epidemic that can lead to serious health problems like diabetes. And with children reliant on parents to provide them with their meals, and parents often unaware of the amount of sugar in breakfast cereals, cutting sugar and sodium across the board will undoubtedly provide healthier options than the cereals distributed by your companies and others in the past.
The world is now seeing the long term effects of high-sugar diets in both children and adults. Efforts like this can bring about healthier diets, but more importantly, they will hopefully raise awareness regarding the dangers of high-sugar intake and the health complications it can cause. We support you in this effort and encourage you to continue to find new ways of bringing healthier options to consumers abroad. This initiative proves that food can have less sugar yet still be desirous and flavorful. Please keep up the the work you have been doing. It is appreciated by many around the globe.
[Your Name Here]
Photo credit by Joe Lencioni via shiftingpixel.com