Target: The Walt Disney Company
Goal: Commend groundbreaking paper policy that protects forests and encourages other companies to adopt similar policies
The Walt Disney Company, famous for entertaining people of all ages, is now a leader in forest protection thanks to its new paper buying policy. Disney happens to be the largest publisher of children’s books and magazines in the world, with production totals topping 50 million books and 30 million magazines a year. Disney had come under fire from the Rainforest Action Network (RAN) when it was found that the paper used in the production of Disney’s publications came from Indonesian tropical hardwood pulp. Disney will no longer buy paper from Asia Pulp & Paper, a prominent paper company notorious for exploiting Indonesian rainforests.
RAN’s executive director, Rebecca Tarbotton, is thrilled with this victory saying, “We’ve seen a tremendous commitment from Disney.” Disney should be congratulated for listening to RAN and taking action to end their practice of using paper from threatened rainforests. Other major corporations should step up and do the same.
Disney’s plan is comprehensive and aims to overhaul the way it sources and uses paper. Disney’s new policy includes, reducing paper use, using more recycled paper, and avoiding paper from forests designated as ‘high conservation value forests’ and ‘high carbon value forests’ by the Forest Stewardship Council. Disney has also committed to sustaining their practices by reporting on their progress, and working with environmental groups to maintain paper sources that do not come from areas of high deforestation.
The reach of Disney’s paper policy is immense. Not only will the publishing sector be affected, so will the rest of the Disney empire. Now, every affiliate including ABC, ESPN, all theme parks, studios, resorts, cruise ships, and companies that make Disney products will be sourcing paper more responsibly.
Please sign the petition below and applaud Disney for its willingness to listen to environmental groups concerns and to change their policies accordingly, which will encourage other companies to do the same.
Dear Walt Disney Company,
Thank you for becoming a leader in forest protection with your new paper sourcing and buying policy. Two years ago the Rainforest Action Network began pressuring you with demonstrations and acts of protest to change your policies on paper use. Two years later you are now a role model for other companies. Because of your plans to reduce paper usage, use more recycled paper, and end sourcing of paper from threatened Indonesian rainforests, you are standing up for the protection and conservation of valuable forest area.
You have also committed to sustaining this practice by reporting your progress, and continuing working with environmental groups to identify and avoid areas of high deforestation. Please maintain these responsible practices and your commitment to greener policies.
When a corporation of the magnitude of Disney takes action it does make a difference and sets an example for others to follow. Thank you again for your commitment to responsible sourcing of paper.
[Your Name Here]
Photo Credit: sustainablebrands.com