Campaign Strategist Must Admit to Lying about Consequences of Same-Sex Marriage

Target: Frank Schubert, political consultant for anti-gay marriage campaigns

Goal: To get anti-gay marriage campaign strategist to stop spreading false information that legalizing gay marriage puts children in danger

Frank Schubert is the political consultant behind all of the anti-gay marriage campaigns on the ballot in this year’s election. Unlike many other opponents of marriage equality, Schubert does not consider himself anti-gay, and he uses his centrism to influence undecided voters. His anti-gay marriage ads tell voters that gay couples are inferior parents to straight couples and that legalizing gay marriage puts kids in danger. Schubert must admit that his campaign ads contain dishonest information and that it is not possible be a supporter of gay rights while working to prevent marriage equality.

Schubert’s main strategy is to sway moderate voters who are aware that most Americans no longer find homophobia acceptable. He claims to support gay rights while simultaneously working to prevent the gay community from having any rights. This is a dangerous sort of homophobia, similar to the subtle racism that has become common in the last few decades. It allows people to impose their anti-gay beliefs on their communities without having to feeling like they are themselves anti-gay.

After tricking voters into feeling less guilty for their views, Schubert’s second strategy is to lie to them. He cites a single flawed and debunked study that connects same-sex parents with increased rates of poverty and sexual abuse. He also scares voters into thinking that legalizing same-sex marriage will allow people to take legal action against those who do not support it. All parents want to protect their children, and any change that threatens to endanger children will draw opposition from parents.

Frank Schubert’s past anti-gay marriage campaigns have all been successful in preventing states from legalizing marriage equality and he is now preparing to influence four more states into taking away LGBT rights. He tricks voters out of seeing themselves as homophobic for preventing same-sex marriage, and lies to them about the consequences of gay parenting. Schubert must be prevented from influencing the lives of more Americans by forcing him to admit that his campaigns are spreading lies about the gay community.


Dear Frank Schubert,

Your anti-gay campaigns have successfully prevented the legalization of same-sex marriage in a majority of the states in our country, and you are preparing to prevent more states from legalizing gay marriage this November.

You admit that gay couples are often good parents, but you use a false study to convince voters that same-sex parents are harmful to children. It is not possible to respect gay people while working to take away their rights, and your personal beliefs about the LGBT community are irrelevant when your career revolves around preventing gay people from becoming equal citizens. You are not protecting marriage; you are allowing discrimination to continue.

Your campaigns against gay rights use lies and manipulation to persuade voters to vote against marriage equality. I am asking you to admit that your campaign ads contain lies about the effects of having gay parents, and that, regardless of your personal views, your work allows homophobia to persist.


[Your Name Here]

Photo credit: nerdcoregirl via Flickr.

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