Target: Vice President Mike Dupee at Green Mountain Coffee Roasters
Goal: To applaud VP Mike Dupee for taking social responsibility in exploring new strategies to increase economic security for coffee growers.
The habitual consumption of coffee may very well be the one that most human beings have in common. However, over time the trade in coffee beans came with concern at the consumer end for the conditions on the plantations or small farms where coffee is harvested. This is all changing with a growth in efforts to ensure good labor or environmental standards in coffee regions. Mike Dupee and the team at Green Mountain Coffee Roasters, which is the largest purchaser of “fair trade” coffee in the world, has initiated plans to work towards these goals and set a positive example.
In a team effort, Green Mountain collaborated with nonprofit partners and communities in its supply chain to research potential solutions to end food insecurity. They, along with the Center for Tropical Agriculture, found methods to educate the growers in countries such as Nicaragua, Mexico, and Guatemala, where food is scare and costs increase during the rainy season.
A prolonged period of hunger known to the countries as, “Los Meses Flacos,” or the thin months, are alleviated with the emergence of learning how to cultivate mushrooms and shifting from scarce food supplies to a diet consisting of nutrient-dense fruits and vegetables. These families that once depended on coffee for survival are cultivating new skills to grow food and make a living during the seasons when coffee is not grown. This support and education has been made possible by companies, such as Green Mountain Coffee Roasters, that truly care about the welfare of coffee growers.
Furthermore, Green Mountain started or expanded 20 food security projects that reached approximately 19,000 families in its supply chain. The company expects to bring food-security support to at least an additional 20,000 families by expanding or initiating food security projects. Green Mountain deserves to be commended for its work in providing sustainable solutions to global hunger and poverty.
Dear Mike Dupee at Green Mountain Coffee Roasters,
We applaud your efforts in developing solutions to improving food security for coffee growers. In the spirit of Fair Trade Month, this company, the non-profit partners, and the communities within your supply chain involved, have served to make a positive change towards ending global hunger and poverty.
The education provided on food preservation techniques is a great way to provide alternative methods of raising food that is more balanced. With a balanced nutrition, improved energy levels, heightened productivity and stronger immune systems, the coffee growers will be happier and healthier. Thank you for your service in building stronger communities where opportunities rise.
[Your Name Here]