Commend Improved Crosswalk Safety Measures in New York City

Target: New York City Department of Transportation Commissioner Janette Sadik-Khan

Goal: Applaud New York City officials for improved safety signs on crosswalks

In 2010, more than 9,000 pedestrians were injured and 41 were killed after failing to look up from their cellphones or recently purchased bagels while crossing the streets of New York City. After noting the extremely high number of accidents and injuries, NYC officials have put concerted efforts into a $1 million campaign designed to improve safety on the city’s busy streets.

By adding the white-lettered word “LOOK!” to 110 different crosswalks at intersections throughout New York, officials hope to reduce the number of injuries and deaths resulting from pedestrians walking into oncoming traffic each year. Janette Sadik-Khan, the city’s Department of Transportation Commissioner, says, “New Yorkers are driven to distraction with their smartphones, and the simple act of looking can prevent thousands of crashes and injuries every year.”

Two eyes are stenciled in each of the “O” letters looking in the direction of oncoming traffic for visual stimulation, while the exclamation point at the end adds a bold statement of importance to the signs. Many New Yorkers have stated the white capitalized lettering is eye-catching and will no doubt bring people’s awareness back to reality from their Ipods and cellphones.

Others claim that if a pedestrian is already distracted by a device or what they’re eating, a sign on the ground will not be very helpful in maintaining their safety. The main point however is that ultimately action has been taken by city officials in an effort to save lives. Sign this petition and thank the men and women of New York City who are putting safety above all else in this recent campaign to prevent pedestrian and vehicle-related accidents.


Dear Commissioner Janette Sadik-Khan,

Thousands of lives will hopefully be spared in the future after the completion of the recent campaign you put together in order to improve the safety of pedestrians walking along New York streets. In 2010, traffic crash data indicated that around 9,000 pedestrian were injured, and 41 people were killed after being struck by a car. This showed a necessary need for change and by implementing the new “LOOK!” signs marking 110 crosswalks throughout New York City, a great change has indeed been made.

Many NYC residents claim that these one word, white-lettered capitalized warnings are eye-catching and will certainly remind them to look up from their handheld devices to check for oncoming traffic. Other critics of the warning signs say if they are distracted by something in their hands, they will not take the time to look at the ground before crossing a street. While the campaign is still recent and it will take time to collect data on if pedestrian accidents are in fact reduced, the effort has been made and I, along with many others, appreciate it. Thank you for making the safety of your city’s visitors and residents a priority.


[Your Name Here]

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42 Signatures

  • Ana Maria Mainhardt Carpes
  • Darlene Roepke
  • Lynn Juozilaitis
  • Ann Blank
  • Ann Blank
  • tam O
  • Mary-Carol Gales
  • Eveline Mutsaerts
  • Debbie Biere
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