Target: Trader Joe’s Director of Product Information Lauree Bradley
Goal: Thank Trader Joe’s for not carrying genetically modified organisms in its private label which accounts for 80% of its inventory
Trader Joe’s has been selling natural and healthy food for several decades now and is known for quality food, great prices and excellent customer service. The company has demonstrated its commitment to food quality by refusing to have GMOs (genetically modified organisms) in the Trader Joe’s brand, its private label. Thank the company for its integrity and decision to put its customers’ health first.
Trader Joe’s started out as a small chain of convenience stores back in 1958. Called Pronto Markets back then, it eventually changed the name to Trader Joe’s in 1967 and the name stuck. An “everyday grocery store with a twist,” it stocks gourmet foods, organic foods, vegetarian foods, imported foods, alternative food items, and staples such as bread and eggs. With such a wide variety of food choices for consumers, it is refreshing to see Trader Joe’s take a stand against GMOs in its private label. But GMOs are just the tip of the iceberg. Its private label also contains no artificial colors, flavors, preservatives, MSG, or trans fats in its ingredients. And it has made many other ethical decisions throughout the years, such as carrying several environmentally friendly products in its stores, and phasing out foods imported from China in October 2007. This was due to China’s less stringent organic regulations and Trader Joe’s did not want consumers to get lower quality items.
Trader Joe’s decision to ban GMOs from its private label stems all the way back to 2001. Other stores have also banned GMOs from their private labels, but Trader Joe’s decision is significant since its private label accounts for 80% of its inventory. And there are stringent policies in place to ensure that products not under this private label are either GMO free or very limited in actual numbers. Sign the petition below and thank Trader Joe’s for its continuing decision to keep its private label GMO free while still providing exceptional quality and prices.
Dear Director of Product Information Lauree Bradley,
GMOs are dominating the food scene everywhere today, even in “natural” and healthy food stores. Thank you so much for your company’s policy to not carry GMOs in its private label.
We applaud Trader Joe’s courage and its stand against GMO pushing companies and vendors while still providing quality food at great prices. Thank you for putting the wellbeing of your customers first and for making the decision to regulate and strictly monitor GMOs in its private label and in the other brands Trader Joe’s carries.
[Your Name Here]
Photo Credit: slgckgc via Flickr