Thank Trader Joe’s for Not Using Genetically Modified Organisms in its Private Label

Target: Trader Joe’s Director of Product Information Lauree Bradley

Goal: Thank Trader Joe’s for not carrying genetically modified organisms in its private label which accounts for 80% of its inventory

Trader Joe’s has been selling natural and healthy food for several decades now and is known for quality food, great prices and excellent customer service. The company has demonstrated its commitment to food quality by refusing to have GMOs (genetically modified organisms) in the Trader Joe’s brand, its private label. Thank the company for its integrity and decision to put its customers’ health first.

Trader Joe’s started out as a small chain of convenience stores back in 1958. Called Pronto Markets back then, it eventually changed the name to Trader Joe’s in 1967 and the name stuck. An “everyday grocery store with a twist,” it stocks gourmet foods, organic foods, vegetarian foods, imported foods, alternative food items, and staples such as bread and eggs. With such a wide variety of food choices for consumers, it is refreshing to see Trader Joe’s take a stand against GMOs in its private label. But GMOs are just the tip of the iceberg. Its private label also contains no artificial colors, flavors, preservatives, MSG, or trans fats in its ingredients. And it has made many other ethical decisions throughout the years, such as carrying several environmentally friendly products in its stores, and phasing out foods imported from China in October 2007. This was due to China’s less stringent organic regulations and Trader Joe’s did not want consumers to get lower quality items.

Trader Joe’s decision to ban GMOs from its private label stems all the way back to 2001. Other stores have also banned GMOs from their private labels, but Trader Joe’s decision is significant since its private label accounts for 80% of its inventory. And there are stringent policies in place to ensure that products not under this private label are either GMO free or very limited in actual numbers. Sign the petition below and thank Trader Joe’s for its continuing decision to keep its private label GMO free while still providing exceptional quality and prices.

PETITION LETTER:

Dear Director of Product Information Lauree Bradley,

GMOs are dominating the food scene everywhere today, even in “natural” and healthy food stores. Thank you so much for your company’s policy to not carry GMOs in its private label.

We applaud Trader Joe’s courage and its stand against GMO pushing companies and vendors while still providing quality food at great prices. Thank you for putting the wellbeing of your customers first and for making the decision to regulate and strictly monitor GMOs in its private label and in the other brands Trader Joe’s carries.

Sincerely,

[Your Name Here]

Photo Credit: slgckgc via Flickr

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6 Comments

  1. Fran Fulwiler says:

    Thank you for leaving GMO’s out of your private label products. I also appreciate your leaving the sodium laurel sulfate out of your peppermint toothpaste.

  2. I cannot thank you enough for making it easy to provide safe and healthy food for my family who I love and care about so much. It is nice to know there aresuccesful business like yourself who make good and wise decisions that can be trusted

  3. I buy the majority of my family’s food at Trader Joe’s because it is one of the few stores I trust. Thank you and please don’t ever change!

  4. Don’t trust TJ’s private label ingredients. Overwhelmingly contains many GM ingredients e.g. soy.

    “Organic products, regardless of brand, are by definition non-GMO.” quote from http://www.traderjoes.com/about/customer-updates-responses.asp?i=4

    Organic DOES NOT MEAN non-gmo! Organic is the most overused term. Let’s call it a whore term.

    • @Alan, do you have any specific information why you say that the ingredients used in TJ’s private label products do in fact contain GM ingredients? (The fact that there is soy does not ipso facto mean it is GM soy, although of course concerns are heightened for soy, corn, canola etc based ingredients). I am pleased at the commitment to no GMOs in TJ’s private label products but would be even more pleased to see evidence of comliance testing by TJ’s rather than simply hear the promise without any support. Similarly, if there is information to refute the promise that would be useful to hear also. But simply saying the TJ’s private label does contain GM with no further reasons/citations is not very helpful to discovering the truth.

      In response to your criticism based on the organic comment – I’m fairly sure the response you have quoted is based on the organic food labeling standards in the US which do not allow GMOs to be “willfully” used in organic labeled foods (although there is unfortunately no threshhold for banning contamination by GMOs in organic foods). However, absent GMO labeling requirements in the US at this time the “organic” label is a decent approximation giving us some assurance that the GMO levels are minimized in organic products.

  5. Thank you so much for standing up to protect our food
    It is very stressful weeding out all of the products that do use GMO
    I feel a peice of mind buying trader joes products now that I know they
    are GMO free : )

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