Stop Cosmetics Company From Lying About Animal Testing

Target: Reinold Geiger, founder and CEO of cosmetics company L’Occitane

Goal: Issue a public statement admitting to paying third party facilities to test L’Occitane products on animals

Recently, many cosmetics products have been losing their leaping bunnies–a logo issued by the Coalition for Consumer Information on Cosmetics that indicates that a product has not been in any way tested on animals. The reason? Cosmetics giants that wish to expand into China must, by Chinese law, test their products on animals before selling them to the public. Despite having recently moved into China, the high-profile cosmetics company L’Occitane still issued a statement to the public insisting that it does not test products on animals. Tell the founder and CEO of the company to stop lying to the public and come clean on his company’s new animal testing practices.

A press statement from L’Occitane claims that the brand “does not and never has tested its product on animals.” This sly bit of misdirection is factually correct; no employees of L’Occitane have themselves sprayed a rabbit in the eyes with perfume or smeared lipstick on the skin of a dog. However, the company has outsourced the testing of their products on animals to third party facilities in China, ensuring that each product passes standards imposed by Chinese law.

While L’Occitane may not perform animal testing itself, the company is certainly funding the cruel and inhumane tests that allow its products to be sold in China. The recent statement claiming that the company does not engage in animal testing is a thinly-veiled lie and a feeble attempt to keep vegan and animal-conscious customers purchasing L’Occitane cosmetics. Insist that the company clarify its statement on animal testing and admit to paying third parties to conduct tests on its behalf.


Dear Mr. Geiger,

While L’Occitane once proudly bore the Coalition for Consumer Information on Cosmetics’s symbol of cruelty-free production practices, your recent decision to expand into China has rendered your company incapable of manufacturing products humanely. Despite the fact that L’Occitane pays third party facilities in China to test cosmetics on animals, your company recently released a statement claiming that it “does not and never has tested its product on animals.”

Such a statement is a blatant attempt at manipulating vegan and animal rights-conscious consumers into purchasing your products. Whether your company owns the testing facilities or not, L’Occitane products are forced upon innocent animals before they are sold to the public. Your customers deserve to know the truth about L’Occitane cosmetics. I demand that you release a follow-up statement clarifying your former remarks and come clean about L’Occitane’s recent record of animal testing.


[Your Name Here]

Photo credit: Matt Trostle via Flickr.

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  1. oh my gosh,i got so punked with l`occitane (and kiehl`s for that matters) i`ve been using them since years and i
    was so proud of my self 🙁

  2. Shellee Dillon says:

    Was just about to buy a Loccitane moisturiser. NOT NOW!!!!!

  3. Mona Moore says:

    I am so disgusted with l’occitane about this. I am a big fan of their products but I will not be purchasing any more of them until it stops carrying out animal testing – even via a third party does not make it ok. How can these people even live with themselves knowing that this is going on?

  4. Dr. Schavi M. Ali says:

    I recently purchased L’OCCITANE skin care, and now I am thoroughly disgusted with its outright lies just to make money. Humanity is paying a karmic price for the way animals are treated. What people need to understand is that just because a company has natural ingredients in their makeup and skin care does not mean they are cruelty-free. Many obviously still participate in testing on animals. Monetary greed is taking over the world. How sad.

  5. Dawn-Marie Donne says:

    I have been a very faithful customers of Loccitane for many, many years. I love their products and have believed that what I have been purchasing and using has been made without the cruel and unnecessary need to test these products on animals. I have a husband with a serious brain injury who is on so much medication that it affects his skin and Loccitane soaps and liquid soaps is the only thing I can use on him. However, until Loccitane changes its policy on animal testing I WILL NOT BE PURCHASING ANYTHING MORE FROM THIS COMPANY. Perhaps they feel that customers like myself and others who feel the way I do, can afford to be lost because of the amount of new customers in China who don’t have the same principals and ethics against animal testing that we do, will make up for, indeed increase revenue for this sadly greedy company. Many people I feel sure, will be horrified to realise that this barbaric practice still exists and be equally horrified to know that it is much, much more than squirting shampoo into a rabbits eyes. It angers me to realise that people like myself who would not choose to eat rabbit have been using products on our faces, bodies and in our home which have been produced in such a way, and I believe it is time that these companies were more honest with us and prohibited from engaging in such practices.

  6. Diane Safir says:

    I just purchased the foaming bath and shower gel from L’Occitane at the Yorkdale Mall, Toronto Canada. I specifically asked the sales representative if L’Occitane products were tested on animals. Her reply was a resounding ‘no’..not at all. Seeing that, YES, indeed they are tested on defensive animals makes my blood boil.
    To be out and out lied to, to make a sale is disgusting. Never again!!!

  7. Kathleen Williams says:


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