Target: Alan Horn, Chairman of Disney
Goal: Commend Disney’s commitment to children’s health
Most of where children get their desires for junk food and snacks is in advertising. Parents feel comfortable letting their children watch Nickelodeon and the Disney Channel due to their kid-friendly programming. However, this is where most of the ads are for sugary cereals, juice and snacks. As most parents know, whatever children see on television, they want to have, including food. If a child sees an entertaining advertisement for Cinnamon Toast Crunch, it is likely that they will ask for it the next time they go to the grocery store with a parent.
Fortunately, Disney plans to ban all junk food ads from their programming. This means that all Disney programming, including Disney television shows, radio stations and movies, will no longer be host to advertisements for candy and soda. Due to current advertising agreements, this change will not take place until 2015, but it is still a great sign for the future of children’s health. The decision will also carry over to the types of food served in Disney theme parks.
Furthermore, they plan to implement a system called the “Mickey Check,” which will mark Disney-licensed products in supermarkets that meet certain nutritional criteria. The “Mickey Check” will also be on many recipes on Disney.com and Family.com, as well as many menu items in Disney theme parks. This is an excellent step forward in preventing childhood obesity, not only in the U.S., but in the world. Applaud Disney for taking this step forward towards healthier children.
Dear Alan Horn,
The decision to remove junk food advertising from Disney programs by 2015 is an excellent idea. Most of what children want to buy when they go shopping with their parents are things that they see on television advertisements. These ads make children ask for sugary cereal, soda, and fatty snacks. Fortunately, Disney is a significant portion of the media consumed by children, thus this change has the opportunity to make a huge improvement in children’s health.
By not only eliminating junk food ads, but also by implementing the “Mickey Check,” children are less likely to become obese in the future. The “Mickey Check” is an excellent idea because it is like a stamp of approval for parents, due to nutritional values, and children, due to the familiar name association. This makes it easy for parents to know that food is healthy for their children at first glance. It is also a great idea to put this on menus in Disney theme parks. These parks are extremely busy all year round, thus this will make kids’ snacks at the park much healthier. Thank you for caring about the future health of our children and implementing this policy.
[Your Name Here]